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All Journal IALLTEACH (Issues In Applied Linguistics & Language Teaching)
Latifah, Anita
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Use of Persuasive Sentences in Copywriting Christinawati, Santy; Trimastuti, Wahyu; Latifah, Anita; Alpina, Bela; Angelika, Eka
IALLTEACH (Issues In Applied Linguistics & Language Teaching) Vol. 5 No. 2 (2023): Issues in Applied Linguistics and Language Teaching
Publisher : Pendidikan Bahasa Inggris (Universitas Internasional Batam)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/iallteach.v5i2.7267

Abstract

This research is about the use of persuasive sentences in copywriting. The purpose of this research is to identify the use of persuasive sentences in copywriting. The data used in this study were obtained by taking several examples of marketing posters for a product from several sales sources. The results show that persuasive sentences are widely used as a copywriting technique. Keywords: persuasive sentences, copywriting, market poster.
The Use of Persuasive Sentences in Copywriting Christinawati, Santy; Trimastuti, Wahyu; Latifah, Anita; Alpina, Bela; Angelika, Eka
IALLTEACH (Issues In Applied Linguistics & Language Teaching) Vol. 5 No. 2 (2023): Issues in Applied Linguistics and Language Teaching
Publisher : English Language Education, Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/iallteach.v5i2.7267

Abstract

This research is about the use of persuasive sentences in copywriting. The purpose of this research is to identify the use of persuasive sentences in copywriting. The data used in this study were obtained by taking several examples of marketing posters for a product from several sales sources. The results show that persuasive sentences are widely used as a copywriting technique. Keywords: persuasive sentences, copywriting, market poster.
Co-Authors Alpina, Bela Angelika, Eka Christinawati, Santy Wahyu Trimastuti