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Marketing innovation for higher education a bibliometric analysis using the VOS viewer application Khairusy, Mirza Abdi; Gaffar, Vanessa; Karsikah, Karsikah; Suprayogi, Yogi; Ardie Putra, Alfian Prayana; Haryadi, Didit
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5002

Abstract

The purpose of this research is to carry out a bibliometric analysis of marketing innovation in higher education using VOSviewer. This study uses a quantitative description method. The data used in this study are search results based on the keyword "Marketing Innovation" sourced from Google Scholar using publish or perish software. The search results found 981 articles published between 2018-2022. The results of the research show that research on marketing innovation has decreased in 2018-2022. In conclusion, this research needs to be carried out to show the importance of conducting bibliometric analysis, especially in the field of marketing innovation. It is hoped that this research can become a reference for further research in conducting and determining research themes, especially on the theme of marketing innovation. This research is expected to contribute theoretically to the literature in the context of marketing management
The effect of work stress and job satisfaction on turnover intention at PT BFI finance Tbk Cikupa Tangerang Sector Karsikah, Karsikah; Ghoni, Ahmad
International Journal of Applied Finance and Business Studies Vol. 13 No. 4 (2026): March: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i4.455

Abstract

This study aims to analyze the effect of Work Stress and Job Satisfaction on Turnover Intention in employees. The method used in this study is a quantitative survey of employees working across several PT companies. BFI Finance Cikupa Tangerang. Data were collected through questionnaires and analyzed using multiple linear regression to test the proposed hypotheses. The results showed that Work Stress did not have a significant effect on Turnover Intention, with a significance value of 0.862. In contrast, Job Satisfaction was shown to have a strong negative influence on Turnover Intention, with a significance value of 0.000. In addition, the analysis showed that the combination of Work Stress and Job Satisfaction significantly influenced Turnover Intention, with a significance value of 0.000. These findings indicate that increased Job Satisfaction can reduce employees' intention to leave the company, while Work Stress needs to be managed in a broader context. This research makes an essential contribution to human resource management in designing strategies to retain employees and improve work well-being.