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All Journal Jurnal Mantik Jurnal Abdimas Bina Bangsa
Putra, Alfian Prayana Ardie
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Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Marketing innovation for higher education a bibliometric analysis using the VOS viewer application Khairusy, Mirza Abdi; Gaffar, Vanessa; Karsikah, Karsikah; Suprayogi, Yogi; Ardie Putra, Alfian Prayana; Haryadi, Didit
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5002

Abstract

The purpose of this research is to carry out a bibliometric analysis of marketing innovation in higher education using VOSviewer. This study uses a quantitative description method. The data used in this study are search results based on the keyword "Marketing Innovation" sourced from Google Scholar using publish or perish software. The search results found 981 articles published between 2018-2022. The results of the research show that research on marketing innovation has decreased in 2018-2022. In conclusion, this research needs to be carried out to show the importance of conducting bibliometric analysis, especially in the field of marketing innovation. It is hoped that this research can become a reference for further research in conducting and determining research themes, especially on the theme of marketing innovation. This research is expected to contribute theoretically to the literature in the context of marketing management
ARGO WISATA DALAM MEWUJUDKAN KEUNGGULAN BERSAING DESA DENGAN METODE PARTICIPATORY RURAL APPRAISAL (PRA) Abdi Khairusy, Mirza; Prameswari, Yuda Nabella; Putra, Alfian Prayana Ardie; Ferial, Linardita; Atmaja, Sukarta
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1220

Abstract

This community service activity aims to explore potential in efforts to realize sustainable development goals (SDGs) using the participatory rural appraisal (PRA) method in Pengawinan Village, Bandung District, Serang Regency, Banten Province. Ecotourism, heritage tourism, rural/farm tourism, and community tourism are steps that need to be developed to create a competitive tourist village. The involvement of each party in this program must work together so that the Bandung District area, especially Pengawinan Village, has an attraction at both local, national and international levels
Co-Authors Didit Haryadi Karsikah, Karsikah Linardita Ferial, Linardita Mirza Abdi Khairusy Sukarta Atmaja Vanessa Gaffar Yogi Suprayogi Sugandi Yuda Nabella Prameswari