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All Journal JURNAL PENDIDIKAN TAMBUSAI Visualita : Jurnal Online Desain Komunikasi Visual
Salsabila, Salma Alya
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Arts Humanities Social Sciences

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Pemetaan Desain Kemasan Produk UMKM Makanan: Analisis Visual di Toko Oleh-Oleh Bandung Berdasarkan Jenis, Bentuk, Material, dan Teknik Cetak Yudiarti, Diena; Prabawa, Bijaksana; Swasty, Wirania; Salsabila, Salma Alya
Visualita Jurnal Online Desain Komunikasi Visual Vol 12 No 2 (2024): April 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v12i2.11258

Abstract

Improving the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the food sector, especially in the city of Bandung, is an ongoing challenge. One key aspect that can enhance the competitiveness of food MSMEs is effective product packaging design. However, MSMEs often face obstacles in creating packaging designs that align with market trends due to limited resources. Therefore, this research aims to conduct a mapping of packaging designs for food MSMEs in souvenir shops in Bandung, focusing on the types of designs, shapes, materials, and printing techniques used. This study employs a qualitative descriptive approach with observational methods, analyzing visual data. The results reveal that the majority of packaging consists of primary packaging, featuring folding carton and stand-up pouch forms, primarily utilizing offset printing and direct print decorations. The most frequently used material is cardboard. This research can serve as a guide for MSMEs in the Bandung region to innovate their packaging designs. The findings are expected to contribute to enhancing the competitiveness of food MSMEs in Bandung and its surrounding areas.
Inflation Rate, Rupiah Exchange Rate, and Interest Rate Towards Income Tax Receipts at the Directorate General of Tax for 2018-2020 Salsabila, Salma Alya; Wirawan, Wirawan
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.36817

Abstract

Penelitian ini mengkaji pengaruh inflasi, nilai tukar Rupiah, dan suku bunga terhadap penerimaan pajak penghasilan di Direktorat Jenderal Pajak (DGT) Indonesia dari tahun 2018 hingga 2020. Dengan menggunakan pendekatan kuantitatif deskriptif, penelitian ini memanfaatkan data sekunder yang bersumber dari Bank Indonesia, Badan Pusat Statistik (BPS), dan DGT. Mengingat jangka waktu yang spesifik, metode pengambilan sampel jenuh diterapkan, menghasilkan 36 observasi untuk analisis regresi linier berganda melalui EViews 10.0. Hasil penelitian menunjukkan bahwa meskipun inflasi memberikan dampak negatif tetapi secara statistik tidak signifikan, baik nilai tukar Rupiah maupun suku bunga menunjukkan pengaruh positif yang signifikan terhadap penerimaan pajak penghasilan selama periode penelitian.
Co-Authors Bijaksana Prabawa Diena Yudiarti Wirania Swasty Wirawan Wirawan