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All Journal Riwayat: Educational Journal of History and Humanities Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Alfando W.S, Johantan
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Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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INTERAKTIVITAS PENGUNAAN MEDIA SOSIAL INSTAGRAM KAHE.ID DALAM MENINGKATKAN CUSTOMER ENGAGEMENT Komalasari, Putri; Alfando W.S, Johantan
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.332

Abstract

Currently, marketing a product can be done anywhere and anytime when needed, with the existence of increasingly sophisticated technology, product marketing can be traded or traded via the internet. Instagram is one of them which is a type of new media that can be used as a means or tool in the communication process. In the context of marketing on social media, especially Instagram, the level of customer engagement is the main indicator for business people and advertisers. This research aims to describe and analyse how the interactivity of using kahe.id Instagram social media in increasing customer engagement. The theory used in supporting this research is New Media. This research uses descriptive qualitative research methods. The type of data presented is observation and interviews using primary data through key informant and informant data sources, secondary data through document sources, e-journals, books, articles and documentation. The analysis technique used is qualitative data analysis interactive model developed by Miles & Huberman. Based on the results of the study, it can be seen that Kahe.id only applies several models from 3 interactivity concepts. Through the user to user element Kahe.id applies three models namely monologue, feedback and responsive dialogue and does not apply the mutual discourse model. Then on the user to system element, Kahe.id only applies one model, namely adaptive interaction and does not apply the computer-based interaction model. Then in the user to document element, Kahe.id only applies the content on demand model. While packaged content & content exchange are not applied. Some of these models are used to maintain Kahe.id customer engagement.
The Influence of Social Media Use on the Performance of Employees at the Samarinda City Transportation Agency Nur, Sri Wahyu Mening Tyas; Sary, Kezia Arum; Dwivayani, Kadek Dristiana; Alfando W.S, Johantan
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April, Culture and Identity
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.46664

Abstract

In the era of globalization and technological advancement, government agencies are required to adopt the Internet and social media to improve service quality and develop human resource performance. Social media plays a crucial role in facilitating communication and collaboration in the workplace, enabling the rapid and efficient exchange of information and knowledge. This helps improve human resource performance in achieving the goals set by government agencies, aligning with the expectations and targets established. To determine the influence of social media use on the performance of employees at the Transportation Department of Samarinda City. This study employs a descriptive, quantitative approach, drawing on the uses and gratification theory. The sampling technique employed purposive sampling, resulting in 100 respondents. The results of this study indicate that the use of social media has a significant influence of 77.4% on employee performance. In comparison, the remaining 22.6% is influenced by other factors not examined in this study, which means that the hypothesis that social media use has a positive and significant effect on employee performance is supported.
Co-Authors Dwivayani, Kadek Dristiana Nur, Sri Wahyu Mening Tyas Putri Komalasari Sary, Kezia Arum