Articles
<![CDATA[Makna Cinta Sempurna (Consummate Love) dalam Lirik dan Visual Pada Video Klip “Asmalibrasi” Karya Soegi Bornean ]]>
<![CDATA[Yohanis, Erika]]>;
<![CDATA[Dwivayani, Kadek Dristiana]]>
<![CDATA[ Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 2 (2024): APRIL-JUNE 2024 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
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DOI: 10.35870/jtik.v8i2.2237
<![CDATA["Asmalibration" is a song from the music group Soegi Bornean that has been released since 2019. In 2022, this song became popular on social media, especially TikTok and Instagram. After becoming popular, this song also became a debate on social media because the lyrics are difficult to understand. After all, it uses diction that is less known to the public. The purpose of this research is to find out the meaning of the components of love, namely intimacy, passion and commitment, and the types of love relationships contained in the lyrics and visuals in the video clip "Asmalibrasi" by Soegi Bornean. This research uses descriptive qualitative research with Ferdinand de Saussure's semiotic approach and Robert J Sternberg's love triangle theory as the supporting theory. The results showed that in the lyrics and visuals of the video clip, there are meanings in the components of intimacy, passion, and commitment and the type of love relationship that exists in the lyrics and visuals of Soegi Bornean's "Asmalibrasi" video clip is Consummate Love.]]>
<![CDATA[Participatory communication of Guntung urban village community Bontang city in compost management ]]>
<![CDATA[Almalita, Restu]]>;
<![CDATA[Dwivayani, Kadek Dristiana]]>
<![CDATA[ Manajemen Komunikasi Vol 8, No 1 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Padjadjaran ]]>
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DOI: 10.24198/jmk.v8i1.43063
<![CDATA[Compost management is one of the efforts to manage organic waste to maintain environmental quality. Communication needs to be done to encourage community participation. The purpose of this study was to describe the participatory communication process applied by the Mekarsari Guntung Sejahtera Cooperative in compost management. This study used a qualitative descriptive approach by utilizing participatory communication theory as an analysis tool, which includes heteroglossia, dialogic, polyphony, and carnival. The data analysis technique used was the Miles, Huberman, and Saldana interactive model data analysis. The study results indicated that the Mekarsari Guntung Sejahtera Cooperative has implemented participatory communication patterns. In heteroglossia, this group has accommodated the involvement of various parties with diverse backgrounds. The involvement of young people was not significant yet, and women dominated the gender proportion. The dialogue showed that this group conducted internal and external dialogue. The dialogue then became a space for cooperatives to discuss programs, evaluate, and share business results. In polyphony, this group gathered opinions on programs implemented by members and the community. The carnival showed that the communication style carried out by this group took place informally. However, media management as information dissemination for increasing participation was not optimal due to low technology adaptation. The Mekarsari Guntung Sejahtera Cooperative needs to increase collaboration with community elements in Guntung Urban Village and evaluate the diversity of media and approaches used to attract more significant participation and the programs implemented to run on sustainable principles.]]>
<![CDATA[Fight Hoaxes with Literation to Save Generations ]]>
<![CDATA[Boer, Kheyene Molekandella]]>;
<![CDATA[Dwivayani, Kadek Dristiana]]>
<![CDATA[ Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v4i4.2956
<![CDATA[The explosion of information in this era demands that the public must intervene to at least save themselves. Information moves so fast, which has been able to condition the public, including teenagers, as individuals who are always hungry for any information that impacts dependence on smartphones and social media. This condition is considered a nation's progress because it can be open to technological innovation. However, information technology gradually becomes a problem when there is an increase in false information, known as hoaxes, that dominate social media. Even information overlaps and reaches the public with unclear truth. Therefore, it is feared that the public will accept the essential information and ultimately act on the hoax they consume. Digital literacy is a method for forming public understanding in responding to hoax news. Before digesting the news, the public is expected to evaluate and provide an assessment of the type of news. Therefore, the government and social groups are now actively promoting digital literacy to counter hoax news to create better public quality and maintain Indonesia's unity and integrity.]]>
<![CDATA[Penggunaan Instagram pada Generasi Z Sebagai Media Komunikasi dalam Membangun Personal Branding Ilustrator @Indahoei ]]>
<![CDATA[Zain, Azizah Aghniya]]>;
<![CDATA[Dwivayani, Kadek Dristiana]]>
<![CDATA[ Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh ]]>
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DOI: 10.35870/jimik.v5i1.478
<![CDATA[The rapid development of the times gave birth to communication in the digital world and the creation of various kinds of social media applications, one of which is Instagram. Instagram is a place for users to share photos and videos as well as share stories and interactions so that its users are used to build personal branding. Personal branding is a place for an individual to be able to shape his or her identity by showing personality and expertise which ultimately creates a public perception. Personal branding can be done on Instagram, where Instagram users are dominated by Generation Z. Various professions now need personal branding. Various professions now need personal branding, including illustrators. Indah Wijaya is one of the illustrators in Indonesia with the Instagram account name @Indahoei. This research aims to find out how the use of Instagram in Generation Z as a communication medium in building personal branding for illustrator @Indahoei. In this study, researchers used the theory of uses and gratifications. This research method uses descriptive qualitative methods and data collection techniques by conducting observations, interviews, and documentation. Based on the results of the study, the researcher found that Indah uses Instagram to generate income and show her work that will make the audience recognize so they want to use her services. Indah applies the concepts of personal branding that make her try to remain consistent and maintain her good name. Indah realizes that the content she uploads on Instagram inspires her followers, so Indah always tries to create quality content that can be enjoyed properly.]]>
<![CDATA[Representasi Pola Asuh Demokratis pada Film “Keluarga Cemara 2” ]]>
<![CDATA[Fernanda, Dede Yogi]]>;
<![CDATA[Dwivayani, Kadek Dristiana]]>
<![CDATA[ Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh ]]>
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DOI: 10.35870/jimik.v5i1.494
<![CDATA[The social phenomenon of conflict in the family between younger siblings and older siblings is rampant, especially in Indonesian society, therefore if there is no prevention done through proper parenting, the phenomenon of conflict in the family will continue. The rise of family conflict cases in Indonesia has led many directors to raise this phenomenon in a film. One of the Indonesian films that represent parenting and family conflict is Keluarga Cemara 2. This research aims to find out how the representation of democratic parenting is shown in Keluarga Cemara 2. The research method used in this research is interpretative qualitative with the Roland Barthes semiotic analysis method which sees meaning through the denotation, connotation and myth stages. The results of this study are shown based on seven scenes selected by the researcher. The denotation meaning in this film represents democratic parenting with controlled freedom, direction from parents and rules and attention through the use of verbal and non-verbal language. The connotation meaning in this film is the importance of choosing the right parenting, which shows the importance of establishing good communication, openness and mutual understanding that makes conflicts in the family can be resolved properly. The mythical meaning contained in the film Keluarga Cemara 2 is that every conflict in the family will definitely have a way out when parents choose the right parenting style such as democratic parenting.]]>
<![CDATA[Fenomena Hubungan Parasosial Penggemar dan Idol K-Pop dalam Penggunaan Aplikasi Weverse ]]>
<![CDATA[Sysca, Dwi Hasnidar]]>;
<![CDATA[Dwivayani, Kadek Dristiana]]>
<![CDATA[ Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh ]]>
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DOI: 10.35870/jimik.v5i1.517
<![CDATA[The K-Wave phenomenon that swept the world is certainly still being felt today. Assisted by the development of social media that is getting bigger and bigger in demand because of its features that make distance more meaningless. So this research will examine the parasocial relationship between fans and K-Pop idol TREASURE on the Weverse application which is popular among K-Pop fans. The application is supported by various features that allow fans to exchange information and messages with idols and even other TREASURE fans. TREASURE often replies to its fans through Weverse randomly or for lucky fans. Fans finally feel an interaction when using the application even though only fan representatives are replied to by TREASURE members. Other fans also feel the interpersonal communication between themselves and their idols. This can be called a parasocial relationship, which is a one-way relationship felt by fans. Where this research aims to see, describe, and analyse how the phenomenon of parasocial relationships between TREASURE MAKERS in Samarinda and TREASURE in using the Weverse application. Using the classification of levels of parasocial relationships and Social Information Processing theory as supporting arguments when the research results are found. Then this research has a qualitative descriptive type by showing the research results that the phenomenon of parasocial relationships between TREASURE MAKER and TREASURE fans has passed all three levels, namely Entertainment Social Value, Intense Personal Feeling, and Borderline Pathological so that in theory the SIP informants in this study show an extraordinary feeling of closeness to their idols through the help of the Weverse application.]]>
<![CDATA[Analisis Kualitas Komunikasi Interpersonal Customer service dalam Meningkatkan Loyalitas Nasabah Bank PT. BPD Kaltim Kaltara Kantor Cabang Utama Samarinda ]]>
<![CDATA[Putri, Nur Fadila Eka]]>;
<![CDATA[Arsyad, Annisa Wahyuni]]>;
<![CDATA[Dwivayani, Kadek Dristiana]]>;
<![CDATA[Boer, Kheyene Molekandella]]>
<![CDATA[ Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh ]]>
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DOI: 10.35870/jimik.v5i2.743
<![CDATA[In Indonesia, the banking sector is expanding quickly, and rivalry among banks has become more intense. Customers have more options related to the increasing number of businesses in the same sector, thus the banking sector must offer the best service to increase customer loyalty. The Samarinda Central Branch Office of Bank PT BPD Kaltim Kaltara customer service attempts to provide customers with courtesy and friendliness by using interpersonal communication abilities. This research aims to analyze and describe how the quality of interpersonal communication used by customer service increases customer loyalty using the Social Exchange Theory and the Five Concepts of Interpersonal Communication which are Openness, Empathy, Support, Positiveness, and Equality. This research is qualitative research with a field research method, where data collection and results were obtained through interviews and direct observation of customer service and customers at the bank. The results of the research demonstrate that, despite certain challenges, such as instances of miscommunication between customers and customer service, the interpersonal communication standards for customer service have been carried out quite well. Customer loyalty and a favorable perception of Bankaltimtara are the results of customer service staff implementing five interpersonal communication concepts.]]>
<![CDATA[Representasi Maskulinitas pada Karakter Putri Hijau dalam Iklan Marjan Edisi Ramadan Tahun 2024 ]]>
<![CDATA[Khairunnissa, Tiara Veronica]]>;
<![CDATA[Dwivayani, Kadek Dristiana]]>;
<![CDATA[Rohmah, Ainun Ni’Matu]]>;
<![CDATA[Sary, Kezia Arum]]>
<![CDATA[ BIOEDUSAINS:Jurnal Pendidikan Biologi dan Sains Vol 7 No 2 (2024): Bioedusains: Jurnal Pendidikan Biologi dan Sains ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/bioedusains.v7i2.13018
<![CDATA[This study aims to analyze the forms of masculinity depicted in the character of Putri Hijau in the 2024 Ramadan edition of the Marjan advertisement using a qualitative descriptive approach. The theoretical focus of this research is Stuart Hall's Representation theory and Peter Lehman's concept of masculinity, which identifies four elements of masculinity: power, courage, heroism, and leadership. The analytical technique used is Roland Barthes' semiotic analysis, which consists of two stages: denotation and connotation. The results show that the character of Putri Hijau exhibits all four elements of masculinity, as seen in her actions and the properties she uses, such as clothing and swords. Furthermore, the colors used in the advertisement represent various meanings within the ad. Keywords: Representation, Masculinity, Advertisement.]]>
<![CDATA[Pengaruh Electronic Word Of Mouth (E-Wom) Pada Akun X @Literarybase Terhadap Pembelian Impulsif Followers ]]>
<![CDATA[Sari, Efrianti Muhnizar]]>;
<![CDATA[Sary, Kezia Arum]]>;
<![CDATA[Dwivayani, Kadek Dristiana]]>
<![CDATA[ Jurnal Media Informatika Vol. 6 No. 2 (2025): Jurnal Media Informatika ]]>
Publisher : <![CDATA[Lembaga Dongan Dosen ]]>
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DOI: 10.55338/jumin.v6i2.5238
<![CDATA[Peningkatan pengguna internet di Indonesia diikuti dengan pemanfaatan media sosial dalam berbagai kegiatan komunikasi, termasuk komunikasi pemasaran. Media sosial dapat mendorong terjadinya promosi dari mulut ke mulut secara virtual atau electronic word of mouth (E-WOM). X merupakan platform yang digunakan oleh penggunanya untuk melakukan aktivitas E-WOM karena terdapat akun berbentuk autobase, yakni forum online untuk berbagi informasi dan berdiskusi dengan orang-orang yang memiliki minat yang sama. Salah satu akun autobase di X adalah @literarybase, yakni komunitas yang memiliki tema literasi dan sastra. Melalui akun tersebut, pengguna X kerap membagikan review buku, rekomendasi buku, hingga melakukan jual beli buku. Dimensi E-WOM yang digunakan pada penelitian ini adalah intensity, valance of opinion, dan content yang bertujuan untuk mengetahui pengaruh terhadap pembelian impulsif. Penelitian ini menggunakan metode kuantitatif deskriptif dengan kuesioner untuk memperoleh data. Teknik pengambilan sampel menggunakan purposive sampling dengan 100 followers akun X @literarybase sebagai responden. Hasil dari penelitian ini menunjukkan bahwa intensity, valance of opinion, dan content memberikan pengaruh sebesar 50,3% terhadap pembelian impulsif. Berdasarkan uji t, didapatkan bahwa dimensi intensity berpengaruh signifikan terhadap pembelian impulsif, dimensi valance of opinion berpengaruh signifikan terhadap pembelian impulsif dan dimensi content berpengaruh signifikan terhadap pembelian impulsif.]]>
<![CDATA[Motif Penggunaan Twitter @Ohmybeautybank Terhadap Pemenuhan Kebutuhan Informasi Kecantikan ]]>
<![CDATA[Tuffahati, Thifal Prameswari]]>;
<![CDATA[Purwanti, Silviana]]>;
<![CDATA[Agustian, Jaka Farih]]>;
<![CDATA[Dwivayani, Kadek Dristiana]]>
<![CDATA[ Journal of Comprehensive Science Vol. 3 No. 7 (2024): Journal of Comprehensive Science (JCS) ]]>
Publisher : <![CDATA[Green Publisher Indonesia ]]>
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DOI: 10.59188/jcs.v3i7.770
<![CDATA[Penelitian ini bertujuan untuk memahami motif penggunaan Twitter @ohmybeautybank terhadap pemenuhan kebutuhan informasi kecantikan dengan menggunakan analisis teori Uses and Gratification yang diperkenalkan oleh Herbert Blumer dan Elihu Katz pada tahun 1974. Teori ini berpusat pada khalayak karena khalayaklah yang aktif mencari dan menentukan media mana yang dapat memenuhi kebutuhan mereka. Adapun kebutuhan individual yang dipuaskan media menurut Katz, Gurevitch, dan Haas yaitu kebutuhan kognitif, afektif, integrasi personal, integrasi sosial, dan pelepasan ketegangan. Subjek pada penelitian ini adalah remaja akhir berusia 18-22 tahun mahasiswa Ilmu Komunikasi Universitas Mulawarman. Metode penelitian yang digunakan yaitu metode kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi dan dokumentasi pada tiga narasumber yang merupakan followers dari akun Twitter @ohmybeautybank. Hasil Penelitian menunjukkan bahwa motif menggunakan akun @ohmybeautybank didorong oleh kebutuhan kognitif, afektif, integrasi personal, dan pelepasan ketegangan. Sedangkan kebutuhan integrasi sosial tidak menjadi salah satu motif utama pengguna memperkuat hubungan dengan orang lain dalam menjalankan peran sebagai makhluk sosial.]]>
