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Penerapan Strategi Marketing dalam Meningkatkan Pelanggan di Toserba Sunan Drajat (Studi di Toserba Sunan Drajat Banjarwati Paciran Lamongan) Putri, Rizqi Ananda; Abdullah Zawawi; Maghfur, Arif
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 5 No. 2 (2023): Juli : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/ekis.v5i2.611

The development of the business world is growing rapidly both in the service and industrial sectors. This causes competition between companies to become increasingly stringent. This requires companies to improve their capabilities so that the products or services produced are increasingly innovating. So in the process a marketing strategy is needed to improve the development of the business. This type of research uses qualitative research methods with a descriptive approach which is obtained through collecting data from the process of observation, interviews/interviews, and documentation. While the data analysis technique used is data reduction, data presentation, and conclusion. The purpose of this research is to answer, find out, describe and analyze the formulation of the problem; 1) at the Sunan Drajat Banjarwati Paciran Lamongan Department Store. 2) How to plan the implementation of the marketing strategy at the Sunan Drajat Banjarwati Paciran Lamongan Department Store. 3) What are the supporting and inhibiting factors encountered in marketing products at the Sunan Drajat Department Store Banjarwati Paciran Lamongan. The analysis used is the Marketing Mix analysis approach with seven indicators from an internal and external perspective. In addition, it is strengthened by Segmentation, Targeting and Positioning which are collaborated on the analysis of the application of marketing strategies at the Sunan Drajat Department Store. The results of the study explain that the Sunan Drajat Department Store applies a marketing mix strategy, namely product, place, price, promotion, people, processes, physical evidence and in its development also apply segmentation, targeting, and positioning in it.

Strategi Koperasi Syariah TKI Artha Mulya dalam Meningkatkan Perekonomian Purna TKI Abdullah Zawawi; Wulandari, Erni
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 6 No. 1 (2024): Januari : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/ekis.v6i1.786

The Artha Mulya TKI Cooperative is a Sharia Cooperative founded by TKI and retired TKI. The Artha Mulya TKI Sharia Cooperative has a market segment that includes the middle to lower levels of society. This research aims to answer, describe and analyze the problem formulation, namely 1. What is the Strategy of the Artha Mulya TKI Cooperative in Improving the Economy of Retired TKI through Creative Economy activities. 2. What are the obstacles and solutions for the TKI Artha Mulya Sharia Cooperative in improving the economy of retired TKI through creative economic activities. The research method used in this research is descriptive qualitative, namely a research method based on scientific objects. And the research instruments used to collect data are observation, interviews and documentation. The Artha Mulya TKI Sharia Cooperative has become popular and close to the community. The results of this research concluded that: (1) The Artha Mulya TKI Sharia Cooperative has several strategies to help improve the economy of its members and the wider community, namely borrowing business capital, creating business groups, holding business training, supplying raw goods, marketing production results, helping with paperwork. permission, while the strategy for the TKI Artha Mulya Sharia Cooperative in improving the economy of retired TKI through creative economic activities is to create a creative economic business in the form of a snack making business with the name "Snack Bu Ernie and KKBM Bintang Mulya". (2) The existence of creative economic activities held by the Artha Mulya Sharia Cooperative in this new normal era has increased the income level of retired migrant workers. The Artha Mulya TKI Sharia Cooperative has several obstacles in helping to improve the economy of retired TKI through creative economic activities, namely capital constraints, member creativity constraints, and product marketing constraints

PEMBERDAYAAN EKONOMI KREATIF MELALUI SEMINAR KEWIRAUSAHAAN DAN PELATIHAN PEMBUATAN BANANA ROLL UNTUK MENINGKATKAN SEMANGAT BERWIRAUSAHA DAN BERINIOVASI BAGI MASYARAKAT DUSUN SEJAJAR DESA PAYAMAN KECAMATAN SOLOKURO Abdullah Zawawi; Siswadi, Siswadi; Fahud Fahruddin; Kholifatur Rosidah; Robiah Adewiyah
Opportunity Jurnal Penelitian dan Pengabdian Masyarakat Vol 2 No 2 (2024): Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Pesantren Sunan Drajat Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Sware Community service with the theme of entrepreneurship is a program of community service activities that focuses on entrepreneurial activities. Community service in Parallel Hamlet, Payaman Village, Solokuro District, Lamongan Regency by group 7 KKN INSUD which focuses on the problem of the lack of community potential in entrepreneurship which is still lacking so it needs to be motivated and innovated so that it has an entrepreneurial spirit. By going through the Participatory Action Research (PAR) approach, in which this approach is to get results or changes and new innovations that occur to women in parallel hamlets. This entrepreneurial activity assistance is aimed at housewives who are already entrepreneurs or those who have not started their own businesses. This entrepreneurial assistance is through training on making banana rolls, starting from production to marketing and promotion systems, and also providing socialization about entrepreneurship by providing understanding to mothers to foster a creative and innovative entrepreneurial spirit. The result of this series of community service activities is to provide new ideas for making banana rolls and more modern marketing, as well as other results in the form of designs in the form of logos, brands and others

PENDAMPINGAN PENGOLAHAN IKAN GATUL SEBAGAI SUMBER EKONOMI KELUARGA BAGI IBU-IBU RUMAH TANGGA DI DESA TANGGUL REJO MANYAR GRESIK Miftachul Ulum; Nasihin; Abdullah Zawawi; Hisbulloh Huda
Keris: Journal of Community Engagement Vol. 1 No. 1 (2021): Juni : KERIS : Journal of Community Engagement
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/keris.v1i1.50

Setiap wilayah suatu daerah selalu menyimpan potensi Aset yang sangat besar sekali, begitu juga dengan desa Tanggul Rejo Manyar Gresik. Setiap aset yang dimiliki suatu daerah dalam kenyataan belum seluruhnya dapat dimanfaatkan dengan sebaik-baiknya. Kegiatan pendampingan di desa Tanggul Rejo dengan pemanfaatan ikan gatul yang selama ini terabaikan menjadi suatu potensi yang dapat menjadikan sumber ekanomi bagi masyarakat sekitar bahkan menjadi rantai perekonomian bagi masyarakat secara keseluruhan. Pendekatan Asset Base Community Development atau lebih dikenal dengan metode ABCD dalam mengeplorasi aset yang terpendam menjadikan perubahan tatanan sosial dan bahkan tatanan ekonomi menjadi lebih baik. Pendampingan bagi ibu- ibu rumah tangga di desa Tanggul Rejo telah menciptakan pemanfaatan sumber-sumber perekonomian yang dapat menjadikan salah satu sumber alternatif dalam pengelolaan ikan gatul menjadi lebih bermafaat melalui pengenalan dan pengungkapan aset yang terpendam. Pengungkapan aset yang terpendam dalam Forum Group Diskusi mengapresiasikan mimpi- mimpi sukses yang pernah dialami oleh msyarakat desa Tanggul Rejo Manyar Gresik akan menjadi suatu kenyataan melalui pengungkapan kesuksesan yang pernah dialami oleh masyarakat sebelumnya

PEMBERDAYAAN EKONOMI KREATIF MELALUI SEMINAR KEWIRAUSAHAAN DAN PELATIHAN PEMBUATAN BANANA ROLL UNTUK MENINGKATKAN SEMANGAT BERWIRAUSAHA DAN BERINIOVASI BAGI MASYARAKAT DUSUN SEJAJAR DESA PAYAMAN KECAMATAN SOLOKURO Abdullah Zawawi; Fahud Fahruddin; Kholifatur Rosidah; Robiah Adewiyah; Siswadi, Siswadi
Opportunity Jurnal Penelitian dan Pengabdian Masyarakat Vol 2 No 2 (2024): Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Pesantren Sunan Drajat Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/ojppm.v2i2.1387

Sware Community service with the theme of entrepreneurship is a program of community service activities that focuses on entrepreneurial activities. Community service in Parallel Hamlet, Payaman Village, Solokuro District, Lamongan Regency by group 7 KKN INSUD which focuses on the problem of the lack of community potential in entrepreneurship which is still lacking so it needs to be motivated and innovated so that it has an entrepreneurial spirit. By going through the Participatory Action Research (PAR) approach, in which this approach is to get results or changes and new innovations that occur to women in parallel hamlets. This entrepreneurial activity assistance is aimed at housewives who are already entrepreneurs or those who have not started their own businesses. This entrepreneurial assistance is through training on making banana rolls, starting from production to marketing and promotion systems, and also providing socialization about entrepreneurship by providing understanding to mothers to foster a creative and innovative entrepreneurial spirit. The result of this series of community service activities is to provide new ideas for making banana rolls and more modern marketing, as well as other results in the form of designs in the form of logos, brands and others

Strategi Koperasi Syariah TKI Artha Mulya dalam Meningkatkan Perekonomian Purna TKI Abdullah Zawawi; Wulandari, Erni
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 6 No. 1 (2024): Januari : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/ekis.v6i1.786

The Artha Mulya TKI Cooperative is a Sharia Cooperative founded by TKI and retired TKI. The Artha Mulya TKI Sharia Cooperative has a market segment that includes the middle to lower levels of society. This research aims to answer, describe and analyze the problem formulation, namely 1. What is the Strategy of the Artha Mulya TKI Cooperative in Improving the Economy of Retired TKI through Creative Economy activities. 2. What are the obstacles and solutions for the TKI Artha Mulya Sharia Cooperative in improving the economy of retired TKI through creative economic activities. The research method used in this research is descriptive qualitative, namely a research method based on scientific objects. And the research instruments used to collect data are observation, interviews and documentation. The Artha Mulya TKI Sharia Cooperative has become popular and close to the community. The results of this research concluded that: (1) The Artha Mulya TKI Sharia Cooperative has several strategies to help improve the economy of its members and the wider community, namely borrowing business capital, creating business groups, holding business training, supplying raw goods, marketing production results, helping with paperwork. permission, while the strategy for the TKI Artha Mulya Sharia Cooperative in improving the economy of retired TKI through creative economic activities is to create a creative economic business in the form of a snack making business with the name "Snack Bu Ernie and KKBM Bintang Mulya". (2) The existence of creative economic activities held by the Artha Mulya Sharia Cooperative in this new normal era has increased the income level of retired migrant workers. The Artha Mulya TKI Sharia Cooperative has several obstacles in helping to improve the economy of retired TKI through creative economic activities, namely capital constraints, member creativity constraints, and product marketing constraints

PENDAMPINGAN PENGOLAHAN IKAN GATUL SEBAGAI SUMBER EKONOMI KELUARGA BAGI IBU-IBU RUMAH TANGGA DI DESA TANGGUL REJO MANYAR GRESIK Miftachul Ulum; Nasihin; Abdullah Zawawi; Hisbulloh Huda
Keris: Journal of Community Engagement Vol. 1 No. 1 (2021): Juni : KERIS : Journal of Community Engagement
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/keris.v1i1.50

Setiap wilayah suatu daerah selalu menyimpan potensi Aset yang sangat besar sekali, begitu juga dengan desa Tanggul Rejo Manyar Gresik. Setiap aset yang dimiliki suatu daerah dalam kenyataan belum seluruhnya dapat dimanfaatkan dengan sebaik-baiknya. Kegiatan pendampingan di desa Tanggul Rejo dengan pemanfaatan ikan gatul yang selama ini terabaikan menjadi suatu potensi yang dapat menjadikan sumber ekanomi bagi masyarakat sekitar bahkan menjadi rantai perekonomian bagi masyarakat secara keseluruhan. Pendekatan Asset Base Community Development atau lebih dikenal dengan metode ABCD dalam mengeplorasi aset yang terpendam menjadikan perubahan tatanan sosial dan bahkan tatanan ekonomi menjadi lebih baik. Pendampingan bagi ibu- ibu rumah tangga di desa Tanggul Rejo telah menciptakan pemanfaatan sumber-sumber perekonomian yang dapat menjadikan salah satu sumber alternatif dalam pengelolaan ikan gatul menjadi lebih bermafaat melalui pengenalan dan pengungkapan aset yang terpendam. Pengungkapan aset yang terpendam dalam Forum Group Diskusi mengapresiasikan mimpi- mimpi sukses yang pernah dialami oleh msyarakat desa Tanggul Rejo Manyar Gresik akan menjadi suatu kenyataan melalui pengungkapan kesuksesan yang pernah dialami oleh masyarakat sebelumnya

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