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All Journal International Journal of Social Science and Business AGRARIS: Journal of Agribusiness and Rural Development Research
Mujtahidah Anggriani Ummul Muzayyanah
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Assessment of Local Chicken Production Base Area in Minahasa Regency: A Location Quotient Approach Hasrianti Silondae; Mujtahidah Anggriani Ummul Muzayyanah; Endang Sulastri; Budi Guntoro
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 10 No. 1: January-June 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v10i1.230

Abstract

Local chickens have considerable potential to be developed and are reared as a source of animal protein and income. The production of local chickens is distributed across Minahasa Regency under a traditional free-ranging system. This study aims to assess the base area of local chicken farming and to determine the distribution of the superior commodity through the growth and share of local chicken production. Assessing the base area of the region for local chicken production can serve as the basis for the evaluation and design of policies. This study utilized a location quotient (LQ) approach in the empirical works in the regency and district. This analytical tool was applied to analyze the dynamics of the economic base in the cases of districts in Minahasa Regency, Indonesia. The analysis results denoted that 17 of 25 districts in Minahasa Regency ranked among the top base areas for local chicken development, as indicated by the highest LQ coefficients. Concerning the district potential base area, three districts fell into the superior category, four districts belonged to the static category, and 15 districts were in the potential category. This evidence reflects the potential and prospects of local chicken farming and its development plans as a leading commodity in Minahasa Regency. Encouraging farmers to maintain and develop livestock enterprises could support the provision of animal protein for consumption. There has been hope for the future of the local chicken commodity thanks to its inclusive development in resource-rich base areas.
Assessment of Product Attributes, Consumer Perceived Value, and Repurchase Intention: A Case of All-You-Can-Eat Beef Buffet Mujtahidah Anggriani Ummul Muzayyanah; Wahyu Eka Putri
International Journal of Social Science and Business Vol. 8 No. 1 (2024): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i1.57481

Abstract

Products with higher attribute values will create higher consumer value perceptions. The higher the perceived value, the higher the consumer's repurchase intention on the product. This study seeks to analyse the effect of product attributes on the consumer's perceived value and intention to repurchase beef dishes at the All-You-Can-Eat (AYCE) buffet. Unrestricted self-selected surveys were conducted with convenience sampling is utilized, and the number of samples obtained is 230 respondents. Structural Equation Modelling (SEM) analysis was used to investigate the effect of the variables. This study reveals that respondents are predominantly female (66.10%) in the range of 18 to 25 years old, and have visited AYCE to buy beef dishes at least one time. The higher the product attributes value, the higher the consumer's perceived value of beef dishes at AYCE buffet (p <0.05).  Regarding the intention to repurchase, this study indicated that perceived value and product attributes have a significant positive effect (p <0.05) on consumers' intention to repurchase beef dishes at AYCE buffet. This research highlights the both intrinsic and extrinsic product attributes bring high perceived value and consumer repurchase intentions. The findings of this study recommend marketers for developing effective marketing strategies through adding value to consumers. Differentiation products and making the decision on intrinsic and extrinsic attributes. To compete with similar businesses, product attributes need to be upgraded and given careful consideration.
Co-Authors Budi Guntoro Endang Sulastri Hasrianti Silondae WAHYU EKA PUTRI