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All Journal International Journal of Economy, Education and Entrepreneurship (IJE3)
Madania, Sarah Putri
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Economics, Econometrics & Finance Education Other

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THE INFLUENCE OF SHOPPING LIFESTYLE AND FLASH SALES ON IMPULSIVE BUYING BEHAVIOR AT SHOPEE E-COMMERCE FOR GENERATION Z IN EAST LUWU REGENCY Madania, Sarah Putri; Purwanto, Sugeng
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.279

Abstract

The purpose of this study was to determine the effect of shopping lifestyle and Flash Sales on impulsive buying behavior in shopee E-commerce for Generation Z in East Luwu Regency. This study uses quantitative research methods. The population studied was Shopee E-commerce users in East Luwu Regency, a sample of 108 people and the sampling technique used was a non-probability technique using purposive sampling. The data analysis technique uses the component-based Structural Equation Modeling (SEM) method using the Partial Least Square (PLS) analysis tool. The results showed that a shopping lifestyle has a positive and significant effect on impulsive buying and Flash Sales have a positive and significant effect on impulsive buying
Co-Authors Sugeng Purwanto