International Journal of Economy, Education and Entrepreneurship (IJE3)
Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship

THE INFLUENCE OF SHOPPING LIFESTYLE AND FLASH SALES ON IMPULSIVE BUYING BEHAVIOR AT SHOPEE E-COMMERCE FOR GENERATION Z IN EAST LUWU REGENCY

Madania, Sarah Putri (Unknown)
Purwanto, Sugeng (Unknown)

Article Info

Publish Date
30 Aug 2024

Abstract

The purpose of this study was to determine the effect of shopping lifestyle and Flash Sales on impulsive buying behavior in shopee E-commerce for Generation Z in East Luwu Regency. This study uses quantitative research methods. The population studied was Shopee E-commerce users in East Luwu Regency, a sample of 108 people and the sampling technique used was a non-probability technique using purposive sampling. The data analysis technique uses the component-based Structural Equation Modeling (SEM) method using the Partial Least Square (PLS) analysis tool. The results showed that a shopping lifestyle has a positive and significant effect on impulsive buying and Flash Sales have a positive and significant effect on impulsive buying

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Journal Info
International Journal of Economy, Education and Entrepreneurship (IJE3)
Website

Abbrev

home

Publisher

Education and Social Center Publisher

Subject

Economics, Econometrics & Finance Education Other

Description

International Journal of Economy, Education and Entrepreneurship (IJE3) is a peer-refereed open-access international journal which has been established for the dissemination of state-of-the-art knowledge in the field of Economy and Education. Starting from 2021, IJE3 would be published Three times ...