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All Journal Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt)
Napitupulu, Priskilla E.E.
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Economics, Econometrics & Finance Social Sciences

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IMPROVING STOCK INVESTMENT PERFORMANCE THROUGH FUNDAMENTAL ANALYSIS: SEMINAR FOR A STOCK INVESTOR COMMUNITY Dananjaya, Yanuar; Napitupulu, Priskilla E.E.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This community service was conducted in the form of a webinar delivered to stock investors. Indonesian stock investors face the problem of high percentage of investor experiencing negative return. This is strange as Indonesian stock market index (IHSG) generally trend upward from year to year. One of the possible causes is the inability of investors to perform good analysis of stocks. Thus, the topic of stock fundamental analysis is chosen for the webinar. In the webinar, various topics of fundamental analysis such as value investing, how to identify cheap stocks, how to measure company performance, how to understand risk, are explained and discussed. It is expected that by improving the investor’s ability to conduct fundamental analysis, investors can earn higher return for their investment. Judging from the feedback of webinar participant, the webinar was conducted well and very useful for investors.
RESKILLING AND UPSKILLING FOR CIRCULARITY: TALENT MANAGEMENT STRATEGIES TO UNLOCK SMART CIRCULAR ECONOMY OPPORTUNITIES IN THE DIGITAL AGE Napitupulu, Priskilla E.E.; Dananjaya, Yanuar
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

In the era of digitalization, reskilling and upskilling are pivotal in facilitating the realization of circular economy prospects through the amalgamation of digital technologies and circular economy principles. The integration of Industry 4.0 technologies has the potential to facilitate the execution of circular economy methodologies, particularly for small and medium enterprises, by utilizing digital instruments to bolster the circular transformation. Research indicates how digital technologies, such as artificial intelligence, big data analytics, and the Internet of Things, can enhance circular design principles, resulting in decreased wastage and enhanced material recycling rates in sectors like construction. Moreover, a comprehensive examination of existing literature underscores the significance of deploying diverse digital technologies throughout the product lifecycle to effectively implement circular economy tactics, advancing goals like resource optimization, prolonged product durability, and loop closure. Hence, talent management approaches that concentrate on enhancing the digital and circular economy proficiencies of employees are imperative for fully capitalizing on the potential of the intelligent circular economy model and fostering sustainable innovation and advancement in enterprises. Study literature review, Firstly, this study was focused on the whole articles that had been published from 2016 to 2024; all of which were in published semanticscholar.org. Secondly, this study was devoted to investigating a number of articles that focused primarily on human resources in the smart circular economy in the digital age. Thirdly, various parameters were used as foundations for content analysis. To enhance knowledge on human resources in smart circular economy paradigm, researchers and practitioners are advised to: (i) Skills and Competencies, (ii) Learning and Development (iii) Learning and Development (iv) Change Management
Clicks and Identity: Analyzing How Online Advertisement Interaction Affects Buying Behavior Among Tasya Farasya's Followers Raudhatul Rizka; Napitupulu, Priskilla E.E.
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

A global trend where influencers play an important role in digital marketing strategies. Tasya Farasya as one of Indonesia's leading beauty influencers offers a unique context to investigate this dynamic. There are still few studies that specifically explore how psychological factors such as trendiness, relaxation, boredom, and information seeking influence followers' buying behavior in clicking on online advertisements and social influencers with influencerproduced content. This study aims to analyze how these factors influence followers' buying behavior tendencies through clicking online advertisements and social influencers with content produced by Tasya Farasya's Instagram account. Using quantitative methods, data was collected through questionnaires distributed to 120 followers of Tasya Farasya's Instagram account, in Indonesia. This research includes into the category of causal research. The sampling technique used is non-probability sampling technique. Using Smart PLS 4 to process data. Of the eight hypotheses, there are two rejected hypotheses, namely trendiness has no significant effect on online advertisement clicking and social identification has no significant effect on buying behavior, others have a significant effect. Tasya Farasya's influence increases ad visibility, and encourages her followers' buying behavior.
RESKILLING AND UPSKILLING FOR CIRCULARITY: TALENT MANAGEMENT STRATEGIES TO UNLOCK SMART CIRCULAR ECONOMY OPPORTUNITIES IN THE DIGITAL AGE Napitupulu, Priskilla E.E.; Dananjaya, Yanuar
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the era of digitalization, reskilling and upskilling are pivotal in facilitating the realization of circular economy prospects through the amalgamation of digital technologies and circular economy principles. The integration of Industry 4.0 technologies has the potential to facilitate the execution of circular economy methodologies, particularly for small and medium enterprises, by utilizing digital instruments to bolster the circular transformation. Research indicates how digital technologies, such as artificial intelligence, big data analytics, and the Internet of Things, can enhance circular design principles, resulting in decreased wastage and enhanced material recycling rates in sectors like construction. Moreover, a comprehensive examination of existing literature underscores the significance of deploying diverse digital technologies throughout the product lifecycle to effectively implement circular economy tactics, advancing goals like resource optimization, prolonged product durability, and loop closure. Hence, talent management approaches that concentrate on enhancing the digital and circular economy proficiencies of employees are imperative for fully capitalizing on the potential of the intelligent circular economy model and fostering sustainable innovation and advancement in enterprises. Study literature review, Firstly, this study was focused on the whole articles that had been published from 2016 to 2024; all of which were in published semanticscholar.org. Secondly, this study was devoted to investigating a number of articles that focused primarily on human resources in the smart circular economy in the digital age. Thirdly, various parameters were used as foundations for content analysis. To enhance knowledge on human resources in smart circular economy paradigm, researchers and practitioners are advised to: (i) Skills and Competencies, (ii) Learning and Development (iii) Learning and Development (iv) Change Management
IMPROVING STOCK INVESTMENT PERFORMANCE THROUGH FUNDAMENTAL ANALYSIS: SEMINAR FOR A STOCK INVESTOR COMMUNITY Dananjaya, Yanuar; Napitupulu, Priskilla E.E.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service was conducted in the form of a webinar delivered to stock investors. Indonesian stock investors face the problem of high percentage of investor experiencing negative return. This is strange as Indonesian stock market index (IHSG) generally trend upward from year to year. One of the possible causes is the inability of investors to perform good analysis of stocks. Thus, the topic of stock fundamental analysis is chosen for the webinar. In the webinar, various topics of fundamental analysis such as value investing, how to identify cheap stocks, how to measure company performance, how to understand risk, are explained and discussed. It is expected that by improving the investor’s ability to conduct fundamental analysis, investors can earn higher return for their investment. Judging from the feedback of webinar participant, the webinar was conducted well and very useful for investors.
Co-Authors Dananjaya, Yanuar Raudhatul Rizka