Article Per Year (5 Year)
p-Index From 2021 - 2026
2.284
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia Dinasti International Journal of Education Management and Social Science Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt)
Dananjaya, Yanuar
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search

 1   2 
THE INFLUENCE OF GREEN ADVERTISING ON CUSTOMER LOYALTY SENSATIA BOTANICALS IN SURABAYA Siahaya, Janice Carysa; Dananjaya, Yanuar
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Green advertising has emerged as a strategic approach for businesses to promote their environmentally friendly products and practices while appealing to environmentally conscious consumers. This study aims to investigate the impact of green advertising on customer loyalty, focusing on Sensatia Botanicals in Surabaya, Indonesia. Through a combination of quantitative methods, data will be collected from customers to explore their perceptions of Sensatia Botanicals' green advertising initiatives and their effects on loyalty towards the brand. The findings of this research will contribute to the understanding of how green advertising influences customer loyalty in the context of a specific company operating in Surabaya. This study also provides insights for businesses seeking to develop effective green advertising strategies to enhance customer loyalty and contribute to sustainable business practices.
THE INFLUENCE OF INTEREST PAYMENT ABILITY TO RELATION BETWEEN COMPANY RISK AND DEBT LEVEL Octavia, Angelica; Dananjaya, Yanuar
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Trade off theory suggests that as business risk increases (decreases), company debt level will decrease (increase). This is because companies compensate for higher business risk with lower debt level as debt is riskier than equity. Companies also avoid higher interest rate charged for debt to companies with higher business risk. We found that company’s ability to pay for interest expense mitigate the negative relation between business risk and debt level among manufacture companies in Indonesia. As the ability to pay interest expenses increases, bankruptcy risk decreases. Lenders will perceive the company as a low-risk company, even though business risk is high. Another mechanism is that the ability to pay interest acts as a signal that the company has lower risk than what business risk suggests. The result is lower interest rate that leads to higher debt level.
THE IMPACT OF PROFITABILITY ON STOCK RETURNS: A COMPARATIVE ANALYSIS BETWEEN COMPANIES WITH HIGH AND LOW LEVERAGE LEVELS Lento, George; Dananjaya, Yanuar
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Various research has shown a positive relation between profitability and stock return. Higher profitability increases company value, and thus drives stock prices higher. We found that the relation is much weaker in companies with high leverage compared to companies with low leverage. The reason might be that in highly leveraged companies, the cash flow resulting from profit is mainly used to serve debt obligation, leaving little left for the stockholder. The result is important for stock investors to avoid putting too much emphasis on company profitability in making investing decisions.
UNVEILING THE INVESTORS MIND: AN ANALYSIS OF BEHAVIORAL BIASES IN STOCK INVESTMENTS ACROSS AGE, SEX, INCOME, EXPERIENCE, EDUCATION, AND MARITAL STATUS Antonius, Joscelyn; Dananjaya, Yanuar
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines how investor personal characteristics namely age, gender, income, education level, stock investing experience, and marital status are related to investor propensity to experience behavioral biases. Four types of behavioral bias investigated in this research are overconfidence, herding behavior, disposition effect, and sentiment bias. The object of the research is active Indonesian stock investors with minimal 1 year experience. It is found that female investors are more prone to herding behavior compared to male. Longer investing experience is related to lower disposition bias, but higher overconfidence. No other association between other personal characteristics and those four behavioral biases.
IMPROVING STOCK INVESTMENT PERFORMANCE THROUGH FUNDAMENTAL ANALYSIS: SEMINAR FOR A STOCK INVESTOR COMMUNITY Dananjaya, Yanuar; Napitupulu, Priskilla E.E.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service was conducted in the form of a webinar delivered to stock investors. Indonesian stock investors face the problem of high percentage of investor experiencing negative return. This is strange as Indonesian stock market index (IHSG) generally trend upward from year to year. One of the possible causes is the inability of investors to perform good analysis of stocks. Thus, the topic of stock fundamental analysis is chosen for the webinar. In the webinar, various topics of fundamental analysis such as value investing, how to identify cheap stocks, how to measure company performance, how to understand risk, are explained and discussed. It is expected that by improving the investor’s ability to conduct fundamental analysis, investors can earn higher return for their investment. Judging from the feedback of webinar participant, the webinar was conducted well and very useful for investors.
OVERCOMING PSYCHOLOGICAL BIAS AMONG STOCK INVESTORS: SEMINAR FOR A STOCK INVESTOR COMMUNITY Dananjaya, Yanuar; Siahaya, Janice Carysa
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service was a webinar for stock investors conducted in collaboration with Zhuan Community, a community of Indonesian stock investors. One of the problems usually faced by stock investors is psychological bias in making investment decisions. Some papers have reported that Indonesian stock investors are prone to psychological bias. In this webinar, it was shown to participants that humans are affected by psychological factors during decision making, especially financial related decisions. Those psychological factors create behavioral bias that reduce investment performance. Several examples of behavioral biases common in stock investors are introduced, namely overconfidence bias, herding behavior, disposition bias, and sentiment bias. Steps to mitigate the biases are offered. It is expected that understanding of how psychological factors affect investors behavior will enable participants to reduce its effect and thus act more rationally in making investment decisions.  
Pengaruh Good Corporate Governance, Firm Size, Dan Divident Payout Ratio Terhadap Financial Performance Dan Firm Value Pada Perusahaan Indeks Lq45 Yang Terdaftar Di Bursa Efek Indonesia Periode Tahun 2018 – 2024 Rahayu, Pinta Rohmada; Dananjaya, Yanuar
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i11.62618

Abstract

It aims to provide insights for investors in evaluating Firm Value and for management in enhancing financial performance. The sample was selected using purposive sampling. Data analysis included outlier detection, classical assumption testing, and both simultaneous and partial effect testing. The independent variables—Independent Board, Board Size, and Insider Shareholding—were analyzed to assess their impact on Firm Value and Financial performance, while Firm Size and Divident Payout Ratio were treated as control variables. Findings reveal that Insider Shareholding, Independent Board, and Firm Size significantly influence Firm Value, whereas Board Size and Divident Payout Ratio do not. In contrast, Insider Shareholding, Board Size, Firm Size, and Divident Payout Ratio significantly influence Financial performance, while Independent Board has no effect.
Co-Authors Antonius, Joscelyn Gunawan, Hananiel M. Lento, George Lu, Jeniefer Napitupulu, Priskilla Napitupulu, Priskilla E.E. Octavia, Angelica Rahayu, Pinta Rohmada Siahaya, Janice Carysa