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All Journal Journal of Applied Business, Taxation and Economics Reseach Proceeding National Conference Business, Management, and Accounting (NCBMA)
Nathanael, William
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Economics, Econometrics & Finance Social Sciences

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ANTESEDEN DAN KONSEKUENSI RELATIONSHIP QUALITY PADA SHOPEE LIVE Nathanael, William; Berlianto, Margaretha Pink
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini dilakukan untuk mengetahui seberapa pengaruh social media marketing activity terhadap niat beli seseorang di live streaming shopee live. Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data melalui penyebaran kuisioner yaitu Google Form. Sampel yang digunakan dalam penelitian ini sebanyak 151 responden dengan metode non-probability sampling menggunakan judgement sampling. Pengolahan data dilakukan dengan menggunakan perangkat lunak, SmartPLS. Hasil dari penelitian ini Social media markting activity berpengaruh terhadap relationship quality, customer experience berpengaruh terhadap relationship quality, relationship quality berpengaruh terhadap purchase intention. Relationship quality berpengaruh terhadap loyalty intention, dan relationship quality berpengaruh terhadap participate intention. Dimana penelitian ini dilakukan terhadap industri online shopping khususnya Shopee live, yang dimana kegiatan media sosial marketing terbukti mempengaruhi niaseseorang untuk melakukan transaksi di shopee live Para penjual diShopee Live dapat memahami dan menggunakan social media marketing activity dalam meningkatkan penjualan ditoko online mereka. Penelitian ini diharapkan mampu memberi wawasa yang berharga dan juga bermanfaat bagi pelaku ritel lainnya dalam membangun loyalitas konsumen yang kuat dan berkelanjutan di Indonesia.
ANTESEDEN DAN KONSEKUENSI RELATIONSHIP QUALITY PADA SHOPEE LIVE Nathanael, William; Berlianto, Margaretha Pink
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan untuk mengetahui seberapa pengaruh social media marketing activity terhadap niat beli seseorang di live streaming shopee live. Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data melalui penyebaran kuisioner yaitu Google Form. Sampel yang digunakan dalam penelitian ini sebanyak 151 responden dengan metode non-probability sampling menggunakan judgement sampling. Pengolahan data dilakukan dengan menggunakan perangkat lunak, SmartPLS. Hasil dari penelitian ini Social media markting activity berpengaruh terhadap relationship quality, customer experience berpengaruh terhadap relationship quality, relationship quality berpengaruh terhadap purchase intention. Relationship quality berpengaruh terhadap loyalty intention, dan relationship quality berpengaruh terhadap participate intention. Dimana penelitian ini dilakukan terhadap industri online shopping khususnya Shopee live, yang dimana kegiatan media sosial marketing terbukti mempengaruhi niaseseorang untuk melakukan transaksi di shopee live Para penjual diShopee Live dapat memahami dan menggunakan social media marketing activity dalam meningkatkan penjualan ditoko online mereka. Penelitian ini diharapkan mampu memberi wawasa yang berharga dan juga bermanfaat bagi pelaku ritel lainnya dalam membangun loyalitas konsumen yang kuat dan berkelanjutan di Indonesia.
ERP-Based Redesign of Inbound Supply Chain Processes in a Indonesian Multiunit SME Nathanael, William; Okdinawati, Liane; Terminanto, Agung
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 2 (2025): December 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i2.467

Abstract

This study aims to examine how business process reengineering accompanied by the implementation of an ERP system (Odoo) can improve the efficiency and accuracy of internal processes in a multi-unit SME in Indonesia. The background to this study is the challenges of cross-unit business coordination, manual process inefficiencies, and lack of data visibility that impact internal supply chain performance. This research employs a qualitative approach through in-depth interviews and field observations, verified through business process modeling and simulation using Bizagi Modeler.The research findings indicate that the business processes prior to the redesign, with ERP implementation, were characterized by fragmented coordination of raw materials, slow approval processes due to manual procedures, and inaccurate data recording. Projected results indicate that process time can be reduced by up to 75%, inventory discrepancies can be reduced by 15% to 3-5%, and cross-unit miscommunication can be significantly reduced. Simulation results using Bizagi show that the total number of lots that can be produced over 60 days increases from 980 to 991 lots. The average time for internal production can be reduced from 3 days and 5 hours to 2 days and 17 hours as recording accuracy improves through the ERP system. These findings emphasize the importance of in-depth process analysis, top management commitment, and structured change management strategies for the successful implementation of ERP systems.
Co-Authors Berlianto, Margaretha Pink LIANE OKDINAWATI, LIANE Terminanto, Agung