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All Journal Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Ekopedia: Jurnal Ilmiah Ekonomi
Gupron, Akhmad
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Economics, Econometrics & Finance Education Other

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PENGABDIAN PADA MASYARAKAT MELALUI KULIAH KERJA MAHASISWA (KKM) DI KELURAHAN KEPUH KECAMATAN CIWANDAN KOTA CILEGON Hendrawati, Sulkiah; Fatari, Fatari; Sumarsih, Rani Sri; Febrianto, Muhamad Rizki; Gupron, Akhmad; Yulianti, Evi; Abro, Fikri; Pratama, Mochamad Jodi
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 4 No. 2 (2024): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v4i2.163

Abstract

Community service through Student Work Lectures conducted by group 46 students in the Kepuh sub-district, Ciwandan sub-district by providing community assistance in social, economic, health, educational, legal and religious aspects as well as appropriate technology. Student Work Lectures are field activities carried out by students over a certain period of time and are an implementation of the Tridharma of higher education. The method for student work study activities currently focuses more on implementing work programs that have been prepared systematically. Carried out by Group 46 Students and Field Supervising Lecturers and Field Supervising Lecturers by going directly to the field to visit the community and the data sources needed to ask for information through direct interviews both personally and organizationally or data sources obtained through sub-district offices or sub-district offices. subdistrict. Results and Discussion; forming work programs, implementing work programs, implementing work programs and the role of Field Supervisors and Field Assistant Lecturers. In conclusion; there is an understanding related to digital marketing specifically for entrepreneurship, there is awareness about healthy living, there is legal awareness and an understanding of the importance of education. The creation of outcomes as a result of Community Service
Dampak Kepercayaan, Kualitas Pelayanan, dan Citra Merek Terhadap Loyalitas Pengguna Gojek di Kota Serang Aziz, Abdul; Kurniawanto, Hadi; Gupron, Akhmad; Hanafiah , Hafidz
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tfn3bt80

Abstract

Customer loyalty is defined as a deep commitment to making a repeat purchase or recommending a particular product or service even though there are alternative options that may be more appealing. Customer loyalty can be affected by several factors, including trust, quality of service, and brand image. The purpose of this study is to determine the impact of trust, service quality, and brand image simultaneously on the loyalty of Gojek users in Serang City. This study uses a quantitative approach where the sample in this study is 96 respondents who are Gojek customers in Serang City who use Gojek services, using the purposive sampling method. The results of the research on trust variables, service quality, and brand image have a simultaneous significant influence on the loyalty of Gojek users. It is evidenced by the value of F calculated 20.645 > F table 2.70 and a significance value of 0.000 < α (0.05). The coefficient of determination (R Square) shows that 40.2% of customer loyalty valriation can be explained by all three independent variables. Meanwhile, 59.8% were influenced by other variables outside this research model. The conclusion of the results of this study provides that the combination of customer trust, as well as good service quality and strong brand image, plays an important role in increasing the loyalty of Gojek users in Serang City. Gojek needs to continue to improve these aspects in order to maintain and expand its loyal customer base.
Co-Authors Abdul Aziz Abro, Fikri Evi Yulianti Fatari, Fatari Febrianto, Muhamad Rizki Hadi Kurniawanto Hanafiah , Hafidz Pratama, Mochamad Jodi Sulkiah Hendrawati Sumarsih, Rani Sri