Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JIB : Journal Islamic Banking
Fakhril Ulum, Mohammad
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Branding Terhadap Keputusan Pembelian Konsumen: Studi Empiris Pada Penjualan Gamis Nibras di Nibras House Tuban Yuliartin, Fenti; Septia Handayani, Ninok; Fakhril Ulum, Mohammad
Jurnal Perbankan Syariah Vol 4 No 1 (2024): JUNI
Publisher : Program Studi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Nahdlatul Ulama Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51675/jib.v4i1.865

Abstract

The research aim to determine the influence of branding on the purchase decision of Nibras clothing from Nibras House Tuban. This research is a quantitative study whose sample is 50 people including all people who can be sampled in Tuban City. Using Likert scale questionnaires in surveys to collect data. Using a series of descriptive tests of analysis supported by validity and reliability tests, and hypothesis tests from the F test, T-test and coefficient of determination test using SPSS software version 24. The results of this study show that branding can affect the purchase of Nibras clothes at Rumah Nibras Tuban City.
Co-Authors Septia Handayani, Ninok Yuliartin, Fenti