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All Journal JIB : Journal Islamic Banking Journal of Islamic Finance and Syariah Banking
Yuliartin, Fenti
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Religion Economics, Econometrics & Finance

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Pengaruh Branding Terhadap Keputusan Pembelian Konsumen: Studi Empiris Pada Penjualan Gamis Nibras di Nibras House Tuban Yuliartin, Fenti; Septia Handayani, Ninok; Fakhril Ulum, Mohammad
Jurnal Perbankan Syariah Vol 4 No 1 (2024): JUNI
Publisher : Program Studi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Nahdlatul Ulama Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51675/jib.v4i1.865

Abstract

The research aim to determine the influence of branding on the purchase decision of Nibras clothing from Nibras House Tuban. This research is a quantitative study whose sample is 50 people including all people who can be sampled in Tuban City. Using Likert scale questionnaires in surveys to collect data. Using a series of descriptive tests of analysis supported by validity and reliability tests, and hypothesis tests from the F test, T-test and coefficient of determination test using SPSS software version 24. The results of this study show that branding can affect the purchase of Nibras clothes at Rumah Nibras Tuban City.
Menjelajahi Dinamika Pengambilan Keputusan Keuangan UKM: Pendekatan Kualitatif pada Aspek Kewirausahaan di Desa Glondonggede Tambakboyo A’yun, Inarotul; Rustyawati, Dian; Yuliartin, Fenti
Journal of Islamic Finance and Syariah Banking Vol. 1 No. 2 (2024): April
Publisher : Program Studi Perbankan Syariah STAI Senori Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63321/jifsb.v1i2.23

Abstract

This study analyzes the dynamics of financial decision-making in small and medium-sized enterprises (SMEs) using a qualitative approach that focuses on the entrepreneurial aspect in Glondonggede Village, Tambakboyo. SMEs play a vital role in the local economy, but effective and adaptive financial management remains a challenge. The entrepreneurial aspect, encompassing innovative thinking, flexibility, and a willingness to take risks, is increasingly recognized as a crucial factor in the SME financial decision-making process. This research employs a qualitative approach through in-depth interviews and content analysis to explore how entrepreneurial characteristics influence financial decision-making at the local level. The research findings reveal that owners and managers of SMEs in Glondonggede Village have a strong long-term vision related to their business goals. The entrepreneurial aspect provides them with the ability to adapt quickly to changes in the business environment and develop innovative solutions to address financial constraints. SME owners and managers also demonstrate a readiness to take measured risks to achieve long-term business objectives.
Co-Authors Dian Rustyawati Fakhril Ulum, Mohammad Inarotul A’yun Septia Handayani, Ninok