JIB : Journal Islamic Banking
Vol 4 No 1 (2024): JUNI

Pengaruh Branding Terhadap Keputusan Pembelian Konsumen: Studi Empiris Pada Penjualan Gamis Nibras di Nibras House Tuban

Yuliartin, Fenti (Unknown)
Septia Handayani, Ninok (Unknown)
Fakhril Ulum, Mohammad (Unknown)

Article Info

Publish Date
05 Jul 2024

Abstract

The research aim to determine the influence of branding on the purchase decision of Nibras clothing from Nibras House Tuban. This research is a quantitative study whose sample is 50 people including all people who can be sampled in Tuban City. Using Likert scale questionnaires in surveys to collect data. Using a series of descriptive tests of analysis supported by validity and reliability tests, and hypothesis tests from the F test, T-test and coefficient of determination test using SPSS software version 24. The results of this study show that branding can affect the purchase of Nibras clothes at Rumah Nibras Tuban City.

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Journal Info
JIB : Journal Islamic Banking
Website

Abbrev

JIB

Publisher

Institut Agama Islam Nahdlatul Ulama Tuban

Subject

Economics, Econometrics & Finance

Description

JIB : Jurnal Perbankan Syariah is the journal published by IAINU Tuban Islamic Banking Study Program. It’s dedicated for the publication of scientific articles in the field of Islamic Financial Institution, Contempopary muamalat jurisprudence, entrepreneurship and creative economy, and Islamic ...