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Peningkatan Kapasitas Pemasaran Produk Melalui Marketplace Dan Media Sosial Untuk UMKM Nurhakim, Bani; Lukman Rohmat, Cep; Atha Anantyo Putra, Gilang; Bakhtiar Ilmi, Hikmaludin
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2023): AMMA : Jurnal Pengabdian Masyarakat (INPRESS)
Publisher : CV. Multi Kreasi Media

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Abstract

This community service program aims to improve the knowledge and skills of Micro, Small, and Medium Enterprises (MSMEs) in utilizing digital marketing, marketplaces, and social media as effective product promotion strategies. The problems faced by MSME partners include low digital literacy, suboptimal use of marketplaces, difficulties in creating attractive promotional content, limited advertising budgets, and lack of confidence in using digital technology. Therefore, the solution offered in this program was through intensive training on digital marketing, marketplace utilization, social media strategies, and the creation of promotional content. The implementation methods involved identifying partner problems, preparing training modules, conducting hands-on workshops, as well as providing mentoring and monitoring. The results of this activity showed a significant increase in participants' understanding of digital marketing and managing marketplace accounts. Participants were able to independently create marketplace and business social media accounts, upload their products, and produce attractive promotional content. In addition, participants began to understand effective paid advertising strategies and were able to apply them in their product promotions. The outcomes of this program included active marketplace accounts, business social media accounts, quality promotional content, digital marketing training modules, and the formation of a digital MSME community as a platform for sharing experiences and support. This program is expected to encourage MSMEs to be more independent, expand their market reach, increase sales, and compete optimally in the digital era. The sustainability of this program is supported by continuous mentoring and online mentoring groups as a means of consultation and further development for MSME actors.
Edukasi Pengelolaan Sampah Organik Dan Anorganik Bagi Masyarakat Desa Lukman Rohmat, Cep; Sudrajat, Dadang; Alfarizi Suherman, Ikhwal; Wangi Nur Qibti, Intan
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2023): AMMA : Jurnal Pengabdian Masyarakat (INPRESS)
Publisher : CV. Multi Kreasi Media

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Abstract

Waste management is an increasingly pressing environmental issue, including at the village level. This Community Partnership Program aims to provide education to villagers regarding the correct management of organic and inorganic waste. Activities include outreach on the types of waste, the negative impacts of improper waste management, methods of waste sorting at the household level, and techniques for processing organic waste into compost and utilizing inorganic waste through recycling. It is expected that, through this program, villagers can increase their awareness and knowledge about the importance of sustainable waste management, and be able to implement independent waste sorting and processing practices, thereby creating a cleaner and healthier village environment.
OPTIMALISASI PEMETAAN SUMBERDAYA DESA PEGAGAN MELALUI PENGEMBANGAN DESAIN APLIKASI GIS DENGAN METODE RAD Tri Mukti, Aryanto; Rahaningsih, Nining; Danar Dana, Raditya; Lukman Rohmat, Cep
JATI (Jurnal Mahasiswa Teknik Informatika) Vol. 9 No. 4 (2025): JATI Vol. 9 No. 4
Publisher : Institut Teknologi Nasional Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/jati.v9i4.14065

Abstract

Pemetaan sumber daya Desa yang akurat dan real-time masih menjadi tantangan bagi pengelolaan Desa, terutama Pengelolaan sumber daya desa yang efektif memerlukan data spasial yang akurat dan mudah diakses. Namun, keterbatasan dalam pemetaan yang real-time masih menjadi kendala di banyak desa. Penelitian ini bertujuan untuk mengembangkan aplikasi WebGIS guna mendukung pemetaan sumber daya desa secara digital. Metode yang digunakan adalah Rapid Application Development (RAD) untuk merancang sistem yang interaktif dan efisien. Data diperoleh melalui observasi lapangan, wawancara dengan aparat desa, serta pemanfaatan OpenStreetMap. Aplikasi yang dikembangkan diuji menggunakan System Usability Scale (SUS) untuk mengukur kemudahan penggunaan dan efektivitas sistem. Hasil penelitian menunjukkan bahwa WebGIS mampu meningkatkan efisiensi pengelolaan data geografis, menyediakan peta interaktif yang memudahkan akses informasi bagi masyarakat dan pemerintah desa. Skor SUS sebesar 72,525 menunjukkan bahwa aplikasi ini tergolong baik (Good) dan user-friendly. Dengan demikian, WebGIS Desa Pegagan dapat menjadi model pengembangan sistem informasi geografis di desa lain untuk mewujudkan tata kelola yang transparan, partisipatif, dan berkelanjutan.