Claim Missing Document
Check
Articles

Found 2 Documents
Search

THE EFFECT OF ENTREPRENEURIAL LITERACY, DIGITAL LITERACY AND SOCIAL MEDIA USE ON THE ENTREPRENEURIAL INTEREST OF HIGH SCHOOL STUDENTS Paramitasari, Niken; Emilia, Putri; Yusendra, M. Ariza Eka; Asnusa, Soraya
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 2 (2024): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i2.11336

Abstract

Entrepreneurship programs at the high school level encourage students to become entrepreneurs. However, based on data on students' interest in entrepreneurship, after graduating students prefer to continue their studies or work. In addition, in the era of increasingly growing digitalization and the rise of social media as a platform for entrepreneurship, some students are not used for entrepreneurial activities, but rather for socializing, watching, etc. The school is trying to realize the young entrepreneurs starting from high school graduation through various variables. Therefore, this research aims to examine the influence of entrepreneurial literacy, digital literacy, and media use social impact on high school students' entrepreneurial interest. This research used quantitative research with a causality and associative approach used SEM-PLS. Result showed that entrepreneurial literacy, digital literacy, and media use of social media have an effect on interest in entrepreneurship. Through students' entrepreneurial literacy are expected to be able to identify problems and find creative and innovative business ideas. Digital literacy knowledge directs students to be able to identify real data and access the resources needed to support the business. Social media can be a very effective tool for networking with professionals, promoting products or services, and reaching more markets wide.
The Effect of Entrepreneurial and Digital Literacy on Entrepreneurial Intention of High School Student in Bandar Lampung Emilia, Putri; Paramitasari, Niken
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to examine the effect of the relationship between entrepreneurial literacy and digital literacy on entrepreneurshipintention of public high school- SMA Negeri 15 Bandar Lampung students. This research is quantitative and the research data used is primary data. The population of XII grade students of SMA Negeri 15 Bandar Lampung and the sample to be studied was 90 respondents. The analytical tool used is multiple linear regression and data collection is done through distributing questionnaires with a Likert scale. The data testing technique uses validity test, reliability test and hypothesis testing using SmartPLS 4.0 software. Keywords—entreprenerial literacy, digital literacy,entrepreneurialintentionÂ