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All Journal Proceeding International Conference on Information Technology and Business Jurnal Sinergitas PkM & CSR JURNAL ILMU MANAJEMEN SABURAI (JIMS) Devotion: Journal Corner of Community Service Jurnal Comparative : Ekonomi Dan Bisnis
Paramitasari, Niken
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Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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THE EFFECT OF ENTREPRENEURIAL LITERACY, DIGITAL LITERACY AND SOCIAL MEDIA USE ON THE ENTREPRENEURIAL INTEREST OF HIGH SCHOOL STUDENTS Paramitasari, Niken; Emilia, Putri; Yusendra, M. Ariza Eka; Asnusa, Soraya
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 2 (2024): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i2.11336

Abstract

Entrepreneurship programs at the high school level encourage students to become entrepreneurs. However, based on data on students' interest in entrepreneurship, after graduating students prefer to continue their studies or work. In addition, in the era of increasingly growing digitalization and the rise of social media as a platform for entrepreneurship, some students are not used for entrepreneurial activities, but rather for socializing, watching, etc. The school is trying to realize the young entrepreneurs starting from high school graduation through various variables. Therefore, this research aims to examine the influence of entrepreneurial literacy, digital literacy, and media use social impact on high school students' entrepreneurial interest. This research used quantitative research with a causality and associative approach used SEM-PLS. Result showed that entrepreneurial literacy, digital literacy, and media use of social media have an effect on interest in entrepreneurship. Through students' entrepreneurial literacy are expected to be able to identify problems and find creative and innovative business ideas. Digital literacy knowledge directs students to be able to identify real data and access the resources needed to support the business. Social media can be a very effective tool for networking with professionals, promoting products or services, and reaching more markets wide.
Coklat dari Desa untuk Nusantara: Digitalisasi UKM “Cooji” melalui Platform E-Commerce Paramitasari, Niken; Purnama, Husna; Parela, Epi; Astuti, Hesti widi
Devotion: Journal Corner of Community Service Vol. 3 No. 4 (2025): May
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/devotion.v3i4.525

Abstract

Tempeh is an original traditional food from Indonesia which is a cultural heritage of the noble culture of the Indonesian nation. Tempeh is a super food or food that is rich in nutrients. Tempeh innovation can be used as a variety of food that can increase the economic value of the community. Partners' problems include the lack of community skills on how to process tempeh into various kinds of foods that are attractive and have high nutritional value. The solution offered is to provide education and training on the skills of making various processed tempeh products, one of which is making tempeh chips. Community service activities are carried out with four stages of activities, namely identification, preparation, implementation and evaluation. Identification of the problems faced, preparatory activities include taking care of permits, the implementation of activities includes training in making tempeh chips as an effort to innovate products and demonstrations of making tempeh chips. Participants were enthusiastic in participating in the training until it was finished. The training on making tempeh chips as an effort to innovate products runs smoothly, can improve the community's economy and participants follow.
Mengungkap Dinamika Minat Belanja Konsumen di Mall Kota Bandar Lampung: Sebuah Analisis Faktor Internal dan Eksternal Herlina, Herlina; Paramitasari, Niken
JURNAL ILMU MANAJEMEN SABURAI Vol 11, No 1 (2025): JURNAL ILMU MANAJEMEN SABURAI (JIMS)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jims.v11i1.4164

Abstract

studi ini menganalisis pengaruh faktor internal dan eksternal terhadap minat belanja konsumen di mall Kota Bandar Lampung dengan mengintegrasikan theory of planned behavior (TPB) dan stimulus-organism-response (SOR). Faktor internal meliputi sikap, norma subjektif, dan persepsi kontrol, sedangkan faktor eksternal mencakup suasana mall, pelayanan, dan promosi. Data diperoleh dari 100 responden dan dianalisis menggunakan PLS-SEM. Hasil menunjukkan faktor internal (β = 0,374; p < 0,001) dan eksternal (β = 0,496; p < 0,001) berpengaruh signifikan terhadap minat belanja dengan R² = 0,622. Studi ini mengungkap bahwa gabungan faktor psikologis dan stimulus lingkungan mampu menjelaskan sebagian besar minat belanja konsumen. Temuan ini memberikan kontribusi teoritis dan panduan praktis bagi pengelola mall dan pelaku ritel dalam meningkatkan pengalaman berbelanja konsumen.
Factors Affecting SMEs in Bandar Lampung to Use Instagram Ads Prasetyo, Adi; Rahmawati, Lilla; Paramitasari, Niken
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aimed to determine the factors that influence SMEs in Bandar Lampung to advertise using the Instagram Ads feature. The population used in This research is about SMEs who have used the Instagram Ads feature with up to 100 samples were taken using the purposive sampling technique. The data analysis method in this study was the Cochran Q Test. The results of this research were 8 factors that influence SMEs in Bandar Lampung to advertise using features Instagram Ads. These factors are the influence of Instagram Ads on sales/revenue, there are default audience settings in Instagram Ads, Instagram Ads can be customized, Instagram Ads costs are cheap, there are audience settings Instagram Ads, audiences on Instagram Ads can be adjusted, settings on Instagram Ads is easy, and payment on Instagram Ads is easy. SMEs can use this factor as a reference for advertise on Instragram Ads or other platforms for digital marketing activities.Keywords— SMEs, Cochran Q Test, Instagram Ads, Digital Marketing
The Effect of Entrepreneurial and Digital Literacy on Entrepreneurial Intention of High School Student in Bandar Lampung Emilia, Putri; Paramitasari, Niken
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to examine the effect of the relationship between entrepreneurial literacy and digital literacy on entrepreneurshipintention of public high school- SMA Negeri 15 Bandar Lampung students. This research is quantitative and the research data used is primary data. The population of XII grade students of SMA Negeri 15 Bandar Lampung and the sample to be studied was 90 respondents. The analytical tool used is multiple linear regression and data collection is done through distributing questionnaires with a Likert scale. The data testing technique uses validity test, reliability test and hypothesis testing using SmartPLS 4.0 software. Keywords—entreprenerial literacy, digital literacy,entrepreneurialintention 
PENGEMBANGAN POJOK DIGITAL SEBAGAI PROGRAM PROMOSI DIGITAL INTERAKTIF UNTUK MEMBANTU KEGIATAN PEMASARAN PRODI BISNIS DIGITAL IIB DARMAJAYA Yusendra, Muhamad Ariza Eka; Paramitasari, Niken; Purnomo, Ari
Jurnal Sinergitas PKM & CSR Vol. 9 No. 2 (2025): OCTOBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v9i2.10425

Abstract

Kegiatan Pengembangan Pojok Digital dilatarbelakangi oleh perubahan tren pemasaran pendidikan tinggi yang kini beralih ke ranah digital, di mana generasi Z lebih responsif terhadap komunikasi interaktif berbasis media sosial dibandingkan promosi konvensional. Konsep Program Pojok Digital dikembangkan sebagai sarana promosi digital interaktif melalui live streaming di platform TikTok, dengan konsep soft selling yang memadukan unsur edukasi, hiburan, dan komunikasi dua arah. Tujuan utamanya adalah memperkuat citra dan kesadaran merek (brand awareness) prodi, meningkatkan keterlibatan audiens, serta menarik minat calon mahasiswa baru. Program dilaksanakan secara kolaboratif antara dosen, mahasiswa, dan mitra eksternal, dengan pelatihan teknis, implementasi siaran rutin, dan evaluasi performa digital. Hasilnya menunjukkan peningkatan signifikan dalam performa media sosial, di antaranya pertumbuhan pengikut dari 3.200 menjadi 4.922 follower organik, total 37,1 ribu penayangan, dan lebih dari 470 ribu likes. Secara institusional, program ini berhasil meningkatkan citra kampus dan kontribusi terhadap peningkatan jumlah pendaftar mahasiswa baru hingga 120%. Implikasi kegiatan ini menunjukkan bahwa Pojok Digital dapat menjadi model promosi pendidikan berbasis interactive content marketing yang efektif, berkelanjutan, dan dapat direplikasi di berbagai institusi pendidikan tinggi lainnya.
Co-Authors Adi Prasetyo Asnusa, Soraya Emilia, Putri Epi Parela Herlina Herlina Hesti Widi Astuti Husna Purnama M. Ariza Eka Yusendra, M. Ariza Eka Purnomo, Ari Rahmawati, Lilla Yusendra, Muhamad Ariza Eka