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All Journal Proceeding International Conference on Information Technology and Business Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I) International conference on Information Technology and Business (ICITB) International Journal of Artificial Intelligence Research Jurnal Comparative : Ekonomi Dan Bisnis
M. Ariza Eka Yusendra, M. Ariza Eka
IBI Darmajaya
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering

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Pengembangan Aplikasi E-Tourism Berbasis Android Sebagai Strategi Promosi Pariwisata Provinsi Lampung Herlina, Herlina; Yulmaini, Yulmaini; Karnila, Sri; Yusendra, M. Ariza Eka
Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I) 2015
Publisher : Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I)

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Abstract

Beberapa tahun terakhir ini, peranan smartphone pada saat ini semakin penting dan telah menjadi suatu bagian yang penting dalam kehidupan sehari-hari masyarakat. Smartphone memberikan fasilitas android sebagai dasar yang dimiliki oleh sebuah mobile phone pada umumnya dan di dukung dengan beberapa fasilitas dari sebuah personal komputer. Pembuatan Aplikasi E-Tourism mobile berbasis android untuk menyebarkan informasi dan mempromosikan potensi pariwisata di Provinsi Lampung dengan menggunakan metod penelitian kualitatif yang terutama untuk menentukan titik-titik pada tempat lokasi pariwisata di Provinsi Lampung dan penyusunan desain rancang bangun aplikasi ETourism menggunakan Software ARCGIS dengan metode metode prototype. Hasil yang dicapai pada penelitian tahun pertama ini adalah Arsitektur SIG berbasis mobile pada aplikasi E-tourism, Analisis Activity Diagram Pada Sistem, Rancangan Interface Admin
CHARACTERISTICS AND VISITING MOTIVES ANALYSIS OF DOMESTIC TOURISTS TO TOURISM DESTINATIONS OF PROVINCE LAMPUNG Wahyuningsih, Yusminar; Yusendra, M. Ariza Eka
Prosiding International conference on Information Technology and Business (ICITB) 2016: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 2
Publisher : Prosiding International conference on Information Technology and Business (ICITB)

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Abstract

Lampung province also one of provinces that put the tourism sector as a development priority. It can be seen from the development priorities of Lampung Province in 2015-2020, one of them is "Developing the tourism industry and creative economy and also to improve the competitiveness of cooperatives and SMEs". The result is the trend number of tourists visiting and spending for the area of Lampung Province has increased from year to year. The Condition of the number of tourists rising to Lampung Province is due to several factors besides influenced by national stability, it is also influenced by expanded marketing and focused initiative programs with the right approach mechanism. These proves that Lampung tourism stakeholders should not be solely dependent on the availability of tourism object, holistic tourism marketing needed to be able to develop "the prestige and the value " a tourism destinations. Characteristics and visiting motives analysis of domestic tourists to tourism destinations is the basis for the development of marketing strategy. If Lampung tourism stakeholders can continuously perform these activities, it will certainly have an impact on the crafting of marketing strategies that can fullfil the needs and desires of tourists who has become customers so that not only increase the number of tourist, but also can improve the satisfaction of tourists who visit and will become loyal.Key Words : tourist characteristics, tourism visiting motives, Lampung Tourism Destinations
THE EFFECT OF ENTREPRENEURIAL LITERACY, DIGITAL LITERACY AND SOCIAL MEDIA USE ON THE ENTREPRENEURIAL INTEREST OF HIGH SCHOOL STUDENTS Paramitasari, Niken; Emilia, Putri; Yusendra, M. Ariza Eka; Asnusa, Soraya
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 2 (2024): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i2.11336

Abstract

Entrepreneurship programs at the high school level encourage students to become entrepreneurs. However, based on data on students' interest in entrepreneurship, after graduating students prefer to continue their studies or work. In addition, in the era of increasingly growing digitalization and the rise of social media as a platform for entrepreneurship, some students are not used for entrepreneurial activities, but rather for socializing, watching, etc. The school is trying to realize the young entrepreneurs starting from high school graduation through various variables. Therefore, this research aims to examine the influence of entrepreneurial literacy, digital literacy, and media use social impact on high school students' entrepreneurial interest. This research used quantitative research with a causality and associative approach used SEM-PLS. Result showed that entrepreneurial literacy, digital literacy, and media use of social media have an effect on interest in entrepreneurship. Through students' entrepreneurial literacy are expected to be able to identify problems and find creative and innovative business ideas. Digital literacy knowledge directs students to be able to identify real data and access the resources needed to support the business. Social media can be a very effective tool for networking with professionals, promoting products or services, and reaching more markets wide.
The Implementation of AHP for Determining Dominant Criteria in Higher Education Competitiveness Development Strategy Based on Information Technology Yulmaini, Yulmaini; Sanusi, Anuar; Yusendra, M. Ariza Eka
International Journal of Artificial Intelligence Research Vol 3, No 1 (2019): June 2019
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.803 KB) | DOI: 10.29099/ijair.v3i1.85

Abstract

The existence of Higher Education has a huge role in nation and state’s life through tri dharma of Higher Education named education, research and community service. Higher Education can produce economic innovations based on knowledge so that, it will increase productivity and nation competitiveness. Higher Education must have strategies that will be carried out, therefore they are able to compete with other higher education according to stakeholder needs. The purposes of this research are to analyze 2 (two) models of information technology relations in the higher education competitiveness development strategy determining the most dominant criteria according to the higher education development direction (Relevance, Academic Atmosphere, Internal Management, Sustainability, Efficiency and Productivity, Access and Equit and Leadership). The method of this reserach is AHP method in wich the data are collected through questionnaires to respondents in collage. The criteria of this research are internal management & organization, academic atmosphere and university competitive sustainability. The results of this research are the information technology relations model with internal management, and the relation model between internal management and efficiency & productivities, and also the most dominant criteria in the higher education competitiveness development strategy are the criteria of Academic Atmosphere, Efficiency and Productivity.
The Effect of Digital Content Marketing and Customer Experience on Brand Loyalty of Nuju Coffee in Bandar Lampung Oktavia, Friskila; Yusendra, M. Ariza Eka
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

This study aims to determine whether digital content marketing and customer experience have a significant influence or not on the development of brand loyalty from Nuju Coffee cafe. The results of this study are expected to be a reference for companies whether to continue or change the strategies that have been implemented to be able to win competition in the increasingly fierce cafe market. This type of research is causality explanatory quantitative research, with the population being followers of the @nujucoffe Instagram account of 32,300 followers and the sample to be studied as many as 100 respondents. The analytical tool used is Multiple regression analysis to determine whether there is a positive causal relationship between Digital Content Marketing and Customer Experience on Brand Loyalty from Nuju Coffee Bandar Lampung. Keywords-digital marketing, brand loyalty, digital content marketing, instagram, customer experience
The Effect of Video Content and the Use of Hashtags on Instagram Social Media on the Formation of Zozo Garden Brand Image in Bandar Lampung Sabarina, Adinda Syahda Alya; Yusendra, M. Ariza Eka
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The purpose of this study is to explore whether video content and the hashtag #ZozoGakMahalLagi are able to help Zozo Garden to create an affordable Brand Image for its niche target market so that it can increase their competitiveness among the fierce competition of the cafe / restaurant business in Bandar Lampung. This type of research is causality exploratory quantitative research, with the population followers of the @zozo.garden Instagram account of 25,100 followers and the sample to be studied as many as 100 respondents. The analytical tool used is Multiple regression analysis obtained with the help of SPSS to determine whether there is a positive causality relationship between Video Content and Hashtag Determination on the Development of the new Zozo Garden Brand Image.Keywords-digital marketing, brand image, Social media marketing, instagram, hashtag management
The Effect of Interactive Social Media Marketing and Online Consumer Reviews on Digital Trust and Interest in Using e-Wallets in Indonesia Gunawan, Arif; Yusendra, M. Ariza Eka
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The purpose of this study is to explore the interest in using e-Wallets in Indonesia. Researchers hypothesize that the high use of e-Wallets in Indonesia is due to high digital trust so that users feel close and believe that e-Wallets are a solution to facilitate their transactions. This digital trust is hypothesized by researchers to mostly come from aggressive interactive social media marketing from vendors and the influence of online consumer reviews of netizens who report a lot of information related to the use of e-wallets. This type of research is explanatory research, with a population of e-Wallet users in Indonesia and a sample of 100 respondents. The analytical tool used is SEM-PLS to be able to measure complex causal relationships between the variables studied.Keywords-digital marketing, e-Wallet, Social media marketing, Online review
Co-Authors Anuar Sanusi Arif Gunawan Asnusa, Soraya Emilia, Putri Herlina Herlina Oktavia, Friskila Paramitasari, Niken Sabarina, Adinda Syahda Alya Sri Karnila Wahyuningsih, Yusminar Yulmaini Yulmaini