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All Journal Jurnal Manajemen Innovative: Journal Of Social Science Research
Jangku, Wilhelmus Sabatani
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Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Journal : Jurnal Manajemen

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AI DAN BUDAYA LOKAL DALAM PRAKTIK HR: STUDI KASUS HUMANISASI TEKNOLOGI DALAM LINGKUP ORGANISASI DI MANGGARAI Lery, Yohana Cintami; Jangku, Wilhelmus Sabatani
Jurnal Manajemen Vol. 15 No. 1 (2025): JURNAL MANAJEMEN VOL. 15 NO. 1 JUNI 2025
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v15i1.4675

Abstract

This study aims to understand the dynamics of the application of artificial intelligence (AI) technology in human resource management (HR) practices in organizations operating in the Manggarai region, which has a strong local cultural background. In this context, cultural values such as kinship, mutual cooperation, and verbal communication still dominate work patterns. A qualitative approach was used with a case study design. Data were collected through in-depth interviews, observations, and document studies, then analyzed thematically. The results of the study reveal four themes as conclusions: (1) the ambiguity of the role of technology in traditional work environments; (2) the humanization of technology as a bridge between local values and modernity; (3) the transformation of work culture from verbal communication to digital systems; and (4) the tension between technological efficiency and socio-psychological well-being
Co-Authors Budiman, Aristo Afrianto Laurensius Sandrio Lery, Yohana Cintami Marius Yosef Seran Yuliani, Priska