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All Journal AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Jurnal Ekonomi dan Bisnis
Rayzul Hawari
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science

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STRATEGI PEMASARAN SYARIAH DALAM MENINGKATKAN PENJUALAN KERUPUK PEYEK UNIANG PADANG LUAR Eli Febriani; Ulva Della Rosa; Rayzul Hawari
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): April
Publisher : ADISAM PUBLISHER

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Abstract

This research is motivated by the lack of marketing strategies, namely in terms of workforce or human resources, promotion, and place to market it. This is the aim of this research to analyze and implement effective and efficient sharia marketing strategies to increase sales of Uniang Padang Luar peyek crackers. From the results of research conducted on the Uniang Padang Luar peyek cracker business, it can be stated that the sharia marketing strategy in increasing sales is to increase effective ways to create products with halal ingredients in order to increase consumer interest, improve the taste of peyek crackers by using ingredients new and halal raw materials in accordance with sharia business principles, maintaining low prices and not excessively taking profits in accordance with sharia selling price principles, maintaining consumer loyalty by using new and halal raw materials in accordance with sharia so that consumers are not disappointed, maintaining promotions by honest way in accordance with sharia business principles so as not to harm other parties, maintaining price discounts for customers who buy in large quantities in accordance with sharia business principles, improving product quality and good service to maintain customer loyalty in accordance with sharia business principles, maintaining Characteristics of crackers so that they are in great demand by consumers, especially Muslims, maintain good relations with customers and maintain the location where crackers are sold so that they can be reached by many people in accordance with sharia business principles, and maintain and improve service and maintain good relations with consumers in accordance with sharia business principles.
Analysis of Inflation and Rupiah Exchange Rate on Mudharabah Savings at Sharia Commercial Banks wati, Mesis Rawati; Wewis Gilang Sari; Febri Rahmita; Selvi Purwaningsih; Herliza Agustin; Yolanda Effendi; Siti Aisyah; Ridha Fauzana; Tisa Amelia; Rayzul Hawari; Andriawan; Awaluddin
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 7 No. 2 (2023)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v7i2.296

Abstract

Inflation is one of the macroeconomic symptoms associated with a decline in the exchange rate (money). Inflation has always been a heated topic of discussion in various economic circles. This indicates that the effects of the economic crisis depend on the nature of each group's income and fortune. The condition is severe if the income is stable or rising but less than the inflation rate. Their material well-being improves if their income grows faster than the inflation rate. This study examines the impact of inflation and the rupiah exchange rate on Islamic banking Mudharabah savings. The data utilized are time series data from the Sharia Banking Statistics Report and the Central Statistics Agency (BPS) published by Bank Indonesia. This research method falls under the category of library research, namely searching for research data or information by reading scientific journals, reference books, published financial statements, and other library-accessible support materials for this paper. The findings of this study indicate that the variables Inflation and Exchange Rate have a significant effect on Mudharabah Savings simultaneously.
Co-Authors Andriawan Awaluddin Eli Febriani Febri Rahmita Habibatur Ridha Herliza Agustin Ridha Fauzana Selvi Purwaningsih Siti Aisyah Tisa Amelia Ulva Della Rosa wati, Mesis Rawati Wewis Gilang Sari Yolanda Effendi