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All Journal Proceeding of The International Conference on Economics and Business Proceedings of The International Conference on Business and Economics Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan
Eli Febriani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI PEMASARAN SYARIAH DALAM MENINGKATKAN PENJUALAN KERUPUK PEYEK UNIANG PADANG LUAR Eli Febriani; Ulva Della Rosa; Rayzul Hawari
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): April
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is motivated by the lack of marketing strategies, namely in terms of workforce or human resources, promotion, and place to market it. This is the aim of this research to analyze and implement effective and efficient sharia marketing strategies to increase sales of Uniang Padang Luar peyek crackers. From the results of research conducted on the Uniang Padang Luar peyek cracker business, it can be stated that the sharia marketing strategy in increasing sales is to increase effective ways to create products with halal ingredients in order to increase consumer interest, improve the taste of peyek crackers by using ingredients new and halal raw materials in accordance with sharia business principles, maintaining low prices and not excessively taking profits in accordance with sharia selling price principles, maintaining consumer loyalty by using new and halal raw materials in accordance with sharia so that consumers are not disappointed, maintaining promotions by honest way in accordance with sharia business principles so as not to harm other parties, maintaining price discounts for customers who buy in large quantities in accordance with sharia business principles, improving product quality and good service to maintain customer loyalty in accordance with sharia business principles, maintaining Characteristics of crackers so that they are in great demand by consumers, especially Muslims, maintain good relations with customers and maintain the location where crackers are sold so that they can be reached by many people in accordance with sharia business principles, and maintain and improve service and maintain good relations with consumers in accordance with sharia business principles.
Potential of Zakat as an Alternative Source of Financing for MSMEs: A Review of the Perspective of Islamic Economics Ramadhan SY, Taufik; Aidil Alfin; Eli Febriani; Indra Saputra
Proceeding of The International Conference on Economics and Business Vol. 3 No. 2 (2024): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v3i2.436

Abstract

This study discusses the potential of zakat as an alternative source of financing for Micro, Small, and Medium Enterprises (MSMEs) from a sharia economic perspective. Zakat not only functions as a religious obligation, but also an economic instrument that supports community empowerment, especially MSME actors. In the Indonesian context, the MSME sector plays a strategic role in economic growth, but often faces financing constraints from formal financial institutions. This study examines the extent to which productive zakat can support MSMEs through the distribution of business capital, skills training, and capacity development. Based on library research methods, it was found that although zakat has great potential to strengthen MSMEs, its implementation still faces challenges, such as less transparent management and less than optimal coordination between stakeholders. This study recommends more professional zakat management, increased coordination between zakat institutions and the government, and training for zakat recipients so that its impact is more sustainable. By optimizing the use of zakat, it is hoped that MSMEs can develop inclusively, while supporting national economic growth.
The Role of Islamic Economics in Managing Wealth and Curbing the Culture of Hedonism to Achieve Maximum Utility Eli Febriani; Yerna Wiza; Fofi Hanifa Seftiani; Ferdi Prayoga; Iiz Izmuddin
Proceeding of The International Conference on Business and Economics Vol 3 No 1 (2025): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbe-untagsmg.v3i1.2546

Abstract

The crazy rich phenomenon as a form of modern materialism and hedonism has poisoned the lives of the young generation of Indonesia in the current millennial era. They have been eroded by worldly pleasures. Tempted by the glamorous and luxurious lifestyle of the crazy rich, they are willing to show off their wealth that is not actually theirs. The purpose of this study is to determine wealth in the Islamic perspective. Qualitative research methods with a descriptive approach are sourced from literature study data. Wealth should be used for social interests, such as through zakat, alms, and fair economic activities. Islam emphasizes the importance of using wealth responsibly to meet basic needs and improve people's welfare, without forgetting simplicity as the main principle. Wealth must be obtained and used in a halal way, not for things that are in vain or violate sharia, and support the values of justice and blessings.
Concept of Wealth Circulation in Islam According to the Perspective of Islamic Economics Ferdi Prayoga; Kiki Razroma Yantika; Eli Febriani; Nurvina Hidayati; Iiz Izmuddin
Proceeding of The International Conference on Business and Economics Vol 3 No 1 (2025): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbe-untagsmg.v3i1.2548

Abstract

The concept of circulation in Islam is a holistic approach that considers various aspects of life, including economic, social, and spiritual dimensions. It emphasizes the importance of harmony and harmony in society, focusing on principles of amal, social justice, and ethical conduct. This approach encourages individuals to interact and interact with others, fostering harmony and unity in all aspects of life. circulation also encourages individuals to be innovative in addressing challenges, fostering innovation, and promoting cooperation. It also encourages a collaborative approach to social issues, fostering a sense of community and shared goals. By promoting collaboration and dialogue, society can adopt a more positive perspective, encourage innovation, and foster creative solutions. Circulation is a key aspect of the Islamic economic system, which aims to create a stable and harmonious society. It encourages individuals to contribute actively to the development of society and contribute to the development of the future. The system also encourages individuals to share their experiences and unique experiences, fostering a sense of community and fostering innovation.
Analisis Praktik Endorsement dan Review Produk oleh Influencer terhadap Transaksi Najasy di Media Sosial Perspektif Fikih Muamalah Kontemporer : Studi pada Produk Skincare Non-BPOM Tahun 2024 Eli febriani; Yerna Wiza; Widi Nugraha; Aidil Alfin
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4707

Abstract

This study aims to examine the practice of product endorsement and reviews by social media influencers, particularly in promoting skincare products without BPOM distribution permits, through the lens of contemporary Islamic commercial jurisprudence (fiqh muamalah). In the digital era, marketing strategies have shifted significantly with influencers playing a key role in shaping consumer opinions and purchasing decisions. However, many endorsements omit legal information and promote products containing harmful substances. This research employs a qualitative approach through literature review, analyzing scholarly articles, fatwas, regulations, and official BPOM data. Findings indicate that promoting unregistered products may involve elements of najasy (fraud), gharar (uncertainty), and tadlis (concealment), which contradict the Islamic principles of honesty and transparency. Therefore, ethical guidelines rooted in Islamic law are essential to ensure fair, halal, and consumer-protective digital marketing practices.
Co-Authors Aidil Alfin Ferdi Prayoga Fofi Hanifa Seftiani Habibatur Ridha Iiz Izmuddin Indra Saputra Kiki Razroma Yantika Nurvina Hidayati Ramadhan SY, Taufik Rayzul Hawari Ulva Della Rosa Widi Nugraha Yerna Wiza