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All Journal Jurnal Ekonomi dan Bisnis Master Manajemen Jurnal Inovasi Ekonomi Syariah dan Akuntansi Jurnal Bisnis, Ekonomi Syariah dan Pajak IQRAR: Jurnal Akuntansi, Manajemen & Ekonomi Syariah
Mufti Fahrizal
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI PENAMPUNGAN AIR MINUM TARA WATER DESA SIDOJADI KECAMATAN BUKIT MALINTANG KABUPATEN MANDAILING NATAL Eka Anugrah; Arwin; Mufti Fahrizal
Jurnal Ekonomi dan Bisnis Vol. 2 No. 9 (2024): September
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the effect of service quality on consumer satisfaction at the Tara Water water depot, Sidojadi Village, Bukit Malintang District, Mandailing Natal Regency. The sample used was 100 respondents using the Accidental Sampling method. By using a simple linear regression analysis method. The research results show that service quality has a positive and significant effect on consumer satisfaction with a significance value of 0.000<0.05. The resulting coefficient of determination is 0.522, which means that 52.2% of changes in the consumer satisfaction variable are explained by changes in the service quality variable, while the remaining 47.8% is explained by other variables not included in this research.
Pengaruh Promo Gratis Ongkos Kirim Terhadap Minat Beli di Shopee : (Studi Kasus Pada Masyarakat Kelurahan Pasar Maga) Cahyani Aulia Fitri; Sari Fitri; Mufti Fahrizal
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 1 No. 5 (2024): September: Jurnal Inovasi Ekonomi Syariah dan Akuntansi (JIESA)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v1i5.482

Abstract

This research aims to determine the effect of free shipping promotions on buying interest at Shopee (case study in the Pasar Maga sub-district community. Type of quantitative research, data collection techniques using observation and distributing questionnaires. The sample consisted of 60 respondents using the observation method and distributing questionnaires. Slovin Formula. Data analysis techniques use validity tests, reliability tests, normality tests, p-plot graphs, heteroscedasticity tests, scatterplot graphs, simple linear regression analysis tests and hypothesis tests using the SPSS version 25 program on buying interest at Shopee (Case Study in Pasar Maga Village Community), the tcount value for the Free Shipping Promo variable (X) is 5.604 with a ttable value of 1.671. So the tcount value is greater than ttable (5.604 > 1.671. This means that the free shipping promo has a positive effect on buying interest as proven by this research with The R Square value is 0.351 x 100% = 35.1%. while the remaining 64.9% is explained by other variables. Apart from that, the free shipping promo variable has a moderate relationship with shopee buying interest among the people of Pasar Maga Village, Mandailing Natal Regency, amounting to 0.593 which is in the correlation interval of 0.40 – 0.599 according to table 3.7.
Pengaruh Harga terhadap Keputusan Pembelian Perhiasan di Toko Emas Amir Syah Kecamatan Panyabungan Rini Wahyuni; Vebri Sugiharto; Mufti Fahrizal
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 1 No. 3 (2024): September : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v1i3.505

Abstract

This research aims to determine the effect of price on jewelry purchasing decisions at the Amir Syah gold shop, using price as an independent variable and purchasing decisions as the dependent variable. The population used in the research were consumers who made purchases at the Amir Syah gold shop in 2023 and the sample was 84 respondents. The type of research used is quantitative, data collection techniques are observation, documentation and questionnaires. The analysis method for this research uses validity tests, reliability tests, normality tests, heteroscedasticity tests, simple linear regression tests and hypothesis tests. All of these tests were carried out using the SPSS version 25 program. Based on the results of the t test, tcount = 6.579 ttable > 1.664 and the sig value = 0.000 at a significance level of 0.05. So it can be concluded that the hypothesis is accepted, which means that there is a positive and significant influence of price on purchasing decisions because the results of the t test fulfill all of the first conditions, namely tcount > ttable (6.579 > 1.664) and the sig number <005 (0.000<0.05). Based on the coefficient of determination (R2) value of 0.345 or 34.5%. This means that the ups and downs in decisions to purchase jewelry at the Amir Syah gold shop in Panyabungan District due to the influence of prices can be anticipated. Through this regression equation, the remaining 65.5% is influenced by other factors or variables outside this research.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen Pengguna Jasa J&T Express Sibuhuan Kecamatan Barumun Kabupaten Palas Syafitri Daulay Nur; Mufti Fahrizal; Sari Fitri
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.730

Abstract

The Influence of Service Quality on Consumer Satisfaction of J&T Express Sibuhuan Service Users, Padang Lawas Regency. This study aims to determine whether there is an influence of service quality on consumer satisfaction among J&T Express Sibuhuan users. The research was conducted with service quality as the independent variable and consumer satisfaction as the dependent variable. Using a quantitative approach, the study involved a population of 150,474 and a sample of 100 respondents. The sampling technique employed was purposive sampling, and data were collected through questionnaires. The analysis utilized SPSS version 21 for validity, reliability, normality, heteroscedasticity tests, simple linear regression, partial tests (t-tests), and determination tests. The findings indicate that service quality has a significant positive effect on consumer satisfaction, with a t-value of 2.272, exceeding the t-table value of 1.661 and a significance level of 0.000 (p < 0.05). The coefficient of determination is 0.350, suggesting that service quality influences consumer satisfaction by 35%.
Penerapan Strategi Marketing Mix Menggunakan Konsep 4P (Product, Price. Place. Promotion) Pada Dapoer Kopi Kecamatan Panyabungan Kabupaten Mandailing Natal Dodi Azizi; Rizka Ar Rahmah; Mufti Fahrizal
IQRAR: Jurnal Akuntansi, Manajemen & Ekonomi Syariah Vol 1 No 2 (2025): 2025
Publisher : PT. Hassan Group Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/iqrar.v1i2.2376

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan strategi marketing mix dengan konsep 4P (Product, Price, Place, Promotion) pada Dapoer Kopi Kecamatan Panyabungan Kabupaten Mandailing Natal. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode pengumpulan data melalui observasi, wawancara, dan dokumentasi. Data dianalisis menggunakan model analisis interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa penerapan strategi marketing mix pada Dapoer Kopi telah berjalan cukup efektif dalam meningkatkan penjualan dan kepuasan pelanggan. Dari sisi produk, Dapoer Kopi mampu menghadirkan variasi menu yang inovatif tanpa meninggalkan cita rasa khas kopi Mandailing. Strategi harga diterapkan secara kompetitif sesuai daya beli masyarakat, lokasi usaha strategis mendukung kenyamanan pelanggan, dan promosi dilakukan melalui media sosial serta pendekatan langsung kepada konsumen. Namun, masih terdapat kendala seperti keterbatasan promosi digital dan kurangnya analisis pasar terhadap perubahan selera konsumen. Secara keseluruhan, penelitian ini menunjukkan bahwa integrasi strategi 4P secara tepat dapat meningkatkan daya saing dan loyalitas pelanggan pada usaha kuliner lokal. Dapoer Kopi disarankan untuk memperkuat strategi digital marketing dan inovasi produk agar mampu bertahan serta berkembang di tengah persaingan bisnis kopi yang semakin ketat.
Co-Authors Arwin Cahyani Aulia Fitri Dodi Azizi Eka Anugrah Rini Wahyuni Rizka Ar Rahmah Sari Fitri Syafitri Daulay Nur Vebri Sugiharto