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All Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Ekopedia: Jurnal Ilmiah Ekonomi
Amirah Andika Rifdayanti
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Economics, Econometrics & Finance

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WAVES OF INCREASE AND DECREASE IN THE WORLD OF ECONOMIC BUSINESS Amirah Andika Rifdayanti; Elfadhilah, Safira
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 6 (2024): June
Publisher : Adisam Publisher

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Abstract

In the world of economic business, there are waves of increases and decreases that can affect various aspects of a country's economy. Several factors influence this wave including government policies, global conditions, and technological changes. In global business dynamics, corporate wave ideas reflect a series of transformations, innovations and evolutions that cut across various industry sectors. The concept of corporate waves has become a representation of technological advances, social changes, and economic policies that induce significant changes in companies' business strategies and operational models. Corporate waves are often related to technological advances that open up new opportunities and change a company's operational methods. This wave reflects the pattern of change and transformation that occurs in companies amidst changes in markets, technology and consumer preferences. Corporate waves refer to the cyclical patterns of change that occur in the business world. In this context, companies go through phases of growth, stagnation, decline, and potential for revitalization or innovation. This research in-depth investigates the waves of increase and decrease in the world of economic business using a literature review approach. This research discusses the dynamics of modern business in analyzing the waves of increase and decrease in companies, company waves: transformation in the modern business world, and moving forward in the wave of global transformation.
Marketing Syariah sebagai Alternatif Pemasaran Berkelanjutan di Era Digital Helisia Krisdayanti; Fakhrina; Amirah Andika Rifdayanti; Safira Elfadhilah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jd112m97

Abstract

Islamic marketing as an alternative approach to sustainable marketing in the digital era offers a framework that not only prioritizes profit but also emphasizes ethical values, justice, and long-term sustainability in every business activity. Within the context of digital transformation, Islamic marketing leverages technologies such as social media, e-commerce, and digital analytics to expand market reach while upholding principles of honesty, transparency, and the prohibition of consumer manipulation. This approach builds long-term trust between businesses and consumers by prioritizing satisfaction, safety, and sustainability. Moreover, Islamic marketing provides solutions to digital-era challenges—such as intense competition and information overload—by delivering marketing messages that are authentic, responsible, and aligned with modern moral values. The application of principles such as value-based marketing, fairness in transactions, and commitment to environmental sustainability strengthens its relevance and adaptability to changing consumer behavior. Thus, Islamic marketing serves not only as an ethical alternative but also as an effective and strategic model to enhance business competitiveness in a dynamic digital landscape, while supporting the realization of truly sustainable marketing practices.
Co-Authors Elfadhilah, Safira Fakhrina Helisia Krisdayanti Safira Elfadhilah