Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
Helisia Krisdayanti
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Marketing Syariah sebagai Alternatif Pemasaran Berkelanjutan di Era Digital Helisia Krisdayanti; Fakhrina; Amirah Andika Rifdayanti; Safira Elfadhilah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jd112m97

Abstract

Islamic marketing as an alternative approach to sustainable marketing in the digital era offers a framework that not only prioritizes profit but also emphasizes ethical values, justice, and long-term sustainability in every business activity. Within the context of digital transformation, Islamic marketing leverages technologies such as social media, e-commerce, and digital analytics to expand market reach while upholding principles of honesty, transparency, and the prohibition of consumer manipulation. This approach builds long-term trust between businesses and consumers by prioritizing satisfaction, safety, and sustainability. Moreover, Islamic marketing provides solutions to digital-era challenges—such as intense competition and information overload—by delivering marketing messages that are authentic, responsible, and aligned with modern moral values. The application of principles such as value-based marketing, fairness in transactions, and commitment to environmental sustainability strengthens its relevance and adaptability to changing consumer behavior. Thus, Islamic marketing serves not only as an ethical alternative but also as an effective and strategic model to enhance business competitiveness in a dynamic digital landscape, while supporting the realization of truly sustainable marketing practices.
Rekonstruksi Konsep Keseimbangan Pasar dalam Perspektif Mikro Ekonomi Syariah Helisia Krisdayanti; Citra Pertiwi; Aziz Septiatin; Citra Lestari
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/067da212

Abstract

This study aims to reconstruct the concept of market equilibrium from the perspective of Islamic microeconomics by reexamining the principles of demand, supply, and price mechanism through the lens of justice, ethics, and the objectives of Islamic law (maqāṣid al-sharī‘ah). In conventional economics, market equilibrium is achieved through the free interaction between demand and supply, often neglecting moral considerations and equitable distribution. In contrast, Islamic economics conceptualizes market equilibrium not merely as the meeting point of quantities demanded and supplied but as a condition that ensures fairness, transparency, and the avoidance of riba, gharar, and ihtikār (hoarding). Using a qualitative approach based on literature analysis, this study finds that reconstructing the concept of market equilibrium requires integrating natural market mechanisms with ethical regulations derived from Islamic values. The findings indicate that market equilibrium in Islam is dynamic, socially oriented, and capable of creating a competitive, stable, and just market structure.
Co-Authors Amirah Andika Rifdayanti Aziz Septiatin Citra Lestari Citra Pertiwi Fakhrina Safira Elfadhilah