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All Journal Ekopedia: Jurnal Ilmiah Ekonomi PENDIMAS
Amirah Andika Rifdayanti
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics

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Marketing Syariah sebagai Alternatif Pemasaran Berkelanjutan di Era Digital Helisia Krisdayanti; Fakhrina; Amirah Andika Rifdayanti; Safira Elfadhilah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jd112m97

Abstract

Islamic marketing as an alternative approach to sustainable marketing in the digital era offers a framework that not only prioritizes profit but also emphasizes ethical values, justice, and long-term sustainability in every business activity. Within the context of digital transformation, Islamic marketing leverages technologies such as social media, e-commerce, and digital analytics to expand market reach while upholding principles of honesty, transparency, and the prohibition of consumer manipulation. This approach builds long-term trust between businesses and consumers by prioritizing satisfaction, safety, and sustainability. Moreover, Islamic marketing provides solutions to digital-era challenges—such as intense competition and information overload—by delivering marketing messages that are authentic, responsible, and aligned with modern moral values. The application of principles such as value-based marketing, fairness in transactions, and commitment to environmental sustainability strengthens its relevance and adaptability to changing consumer behavior. Thus, Islamic marketing serves not only as an ethical alternative but also as an effective and strategic model to enhance business competitiveness in a dynamic digital landscape, while supporting the realization of truly sustainable marketing practices.
Pemberdayaan Jamaah Melalui Edukasi, Keagamaan, sosial, Dan Lingkungan Di Masjid Agung Kota Palembang Aziziyah Zia; Rahma; Adesalsabillah Mecca Putri; Siti Alhayu Humairah; Amirah Andika Rifdayanti
PENDIMAS: Jurnal Pengabdian Masyarakat Vol 5 No 1 (2026): PENDIMAS: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan (FTIK) IAIM Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47435/pendimas.v5i1.4702

Abstract

Artikel ini membahas pelaksanaan Kuliah Kerja Nyata (KKN) Rekognisi yang dilakukan oleh mahasiswa UIN Raden Fatah Palembang di Masjid Sultan Mahmud Badaruddin Jayo Wikramo Palembang. Program ini menyediakan berbagai kegiatan sosialisasi dan edukasi untuk pemberdayaan jamaah. Metode yang diterapkan adalah pendekatan partisipatif yang melalui tahapan observasi, perencanaan, pelaksanaan, dan evaluasi kegiatan. Program yang dijalankan meliputi pendampingan Taman Pendidikan Al-Qur'an (TPA), pembelajaran agama, praktik wudu dan shalat, sosialisasi tentang kebersihan lingkungan, kampanye membuang sampah pada tempatnya, serta gerakan masjid bersih. Hasil kegiatan-kegiatan ini menunjukkan adanya peningkatan partisipasi masyarakat dalam kegiatan keagamaan, meningkatnya pemahaman peserta mengenai cara ibadah yang benar, serta meningkatnya kesadaran masyarakat akan pentingnya menjaga kebersihan lingkungan masjid. Selain itu, kegiatan yang dilakukan juga berhasil memperkuat hubungan sosial antara pelajar, pengurus masjid, dan masyarakat melalui berbagai aktivitas. Oleh karena itu, acara serupa harus diadakan secara berulang untuk membantu mewujudkan masyarakat yang beriman, peduli lingkungan, dan memiliki tingkat kepedulian sosial yang tinggi.
Co-Authors Adesalsabillah Mecca Putri Aziziyah Zia Elfadhilah, Safira Fakhrina Helisia Krisdayanti Rahma Safira Elfadhilah Siti Alhayu Humairah