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All Journal Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Blaze: Jurnal Bahasa dan Sastra dalam Pendidikan Linguistik dan Pengembangan
Nijmal Adawiyah
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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ANALYSIS OF THE USE OF CODE MIXING IN INSTAGRAM POSTS AS A BRAND IMAGE STRATEGY FOR LOCAL BRANDS Lira Mey Nisa; Octavia Amelia; Nijmal Adawiyah; Yolanda Marchella
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Through Critical Discourse analysis, the research aims to analyze the use of code-mixing in Instagram posts by Indonesian local brands and its impact on brand image. The use of code-mixing in a local brand's Instagram post is the main concern of the researcher. Using Fairclough's Critical Discourse Analysis theory, which consists of text dimensions, discourse practices, and social practices, data in the form of captions of local brands' Instagram posts from the @erigostore Instagram account were analyzed to identify patterns of code-mix use and evaluate its impact on brand image. The total data analyzed was 10 Instagram posts through Erigo's official account. The results show that code-mixing enhances Erigo's sense of modernity and practicality, proximity to Audience, professionalism, and reflects openness to global influences. This strategy reinforces Erigo's image as a brand that follows trends, is familiar with its bilingual audience, and is competitive in the international market. This research adds to the understanding of the influence of code-mixing in social media on brand image in a multicultural society.
An Analysis of Conceptual Metaphors in Taylor Swift’s Album The Tortured Poets Department Nijmal Adawiyah; Sonya Steffy Silitonga; Salsabil Putri Setiawan; Gerardo Ryan Purba; Meisuri Meisuri
BLAZE : Jurnal Bahasa dan Sastra dalam Pendidikan Linguistik dan Pengembangan Vol. 3 No. 3 (2025): BLAZE : Jurnal Bahasa dan Sastra dalam Pendidikan Linguistik dan Pengembangan
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/blaze.v3i3.2820

Abstract

This research explores the use of conceptual metaphors in Taylor Swift’s album The Tortured Poets Department, focusing on how metaphorical language is used to express emotional depth and personal experiences. Applying Conceptual Metaphor Theory by Lakoff and Johnson (1980), the study classifies metaphorical expressions into three types: structural, orientational, and ontological. Using a descriptive qualitative approach, data were collected from the official lyrics of 16 songs in the album. The analysis shows that conceptual metaphors are employed consistently to depict abstract ideas such as heartbreak, vulnerability, self-perception, and emotional transformation. Structural metaphors are used to map personal experiences through familiar frameworks, orientational metaphors describe emotional states using spatial direction, and ontological metaphors give physical form to intangible feelings. Through metaphor, Swift constructs vivid imagery that allows listeners to relate to complex emotions in a concrete and meaningful way.
Analysis of the Application of Politeness Maxims and Cost-benefit in Comment Section LinkedIn Lira Mey Nisa; Tiodame Layupa Simanullang; Nijmal adawiyah; Octavia Amelia; Nabilah Siti Haniyah; Muhammad Natsir
Jurnal Riset Rumpun Ilmu Bahasa Vol. 4 No. 3 (2025): Desember : Jurnal Riset Rumpun Ilmu Bahasa
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v4i3.7014

Abstract

This study explores the use of Leech's politeness maxims and the cost-benefit principle in LinkedIn comments about job postings, aiming to understand how job seekers maintain politeness when pursuing job opportunities in a professional digital environment. The research objects used were comments in 5 job postings. Using a descriptive qualitative approach, the comments on the LinkedIn platform were analysis and classified based on the 6 maxims proposed by Leech: Tact Maxim, Generosity maxim, Approbation Maxim, Modesty Maxim, Agreement Maxim and Sympathy Maxim. The findings showed that out of a total of 31 data found, the Tact Maxim (32%) was the most common, followed by Approbation Maxim (16%), Generosity maxim (13%), Modesty Maxim (13%), Agreement Maxim (3,2%) and Sympathy Maxim (3,2%). Further cost-benefit analysis revealed that most of the comments showed a lack of politeness, focusing only on personal benefits without providing benefits to the interlocutor.
Co-Authors Gerardo Ryan Purba Lira Mey Nisa Meisuri Meisuri Muhammad Natsir Nabilah Siti Haniyah Octavia Amelia Salsabil Putri Setiawan Sonya Steffy Silitonga Tiodame Layupa Simanullang Yolanda Marchella