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All Journal Paradoks : Jurnal Ilmu Ekonomi INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Muhammad Haekal Yunus
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Economics, Econometrics & Finance Social Sciences

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PRINCIPLES OF FINANCIAL MANAGEMENT: OPERATIONAL LEVERAGE AND FINANCIAL LEVERAGE Muhammad Haekal Yunus; Ni Komang Septia Noriska; Hartati, Sri; Devia Septyani
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 11 (2024): November
Publisher : Adisam Publisher

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Abstract

Understanding and mastering the principles of financial management is not only the key to success in running a business, but also very vital in our personal lives. In this world full of uncertainty, the ability to manage finances wisely can determine financial stability in the future. With good financial management, companies can allocate expenditure and income funds appropriately. Understanding the principles of operational leverage and financial leverage is very important in financial management. Both can be used to maximize profits, but also carry risks that need to be managed properly. With the right strategy, companies can use leverage to achieve their financial goals. In financial management, leverage is an important concept used to increase the company's profit potential. The utilization of fixed costs in the business's cost structure is associated with operational leverage. Leverage in finance is the process of using debt to fund a company's operations and assets. The performance of the business as a whole may be impacted by these two interrelated forms of leverage. Nevertheless, the amalgamation of these two categories of leverage can also increase risk, so financial managers need to be careful in planning the company's cost and financing structure.
Pengaruh Kesiapan Teknologi terhadap Keterlibatan Emosional dan Niat Beli dalam E-Commerce Berbasis Augmented Reality Nurjannah; Muhammad Tafsir; Muhammad Haekal Yunus; Marshal
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1440

Abstract

Perkembangan teknologi Augmented Reality (AR) telah merevolusi pengalaman berbelanja konsumen di ranah e-commerce dengan menciptakan interaksi yang lebih imersif dan personal. Studi ini bertujuan untuk menganalisis pengaruh Technology Readiness terhadap Emotional Engagement, serta dampaknya terhadap Purchase Intention dalam konteks e-commerce berbasis AR. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik survei terhadap 150 responden yang pernah menggunakan fitur AR dalam berbelanja online. Pengolahan data dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa Technology Readiness berpengaruh positif signifikan terhadap Emotional Engagement, yang pada gilirannya juga mempengaruhi Purchase Intention secara signifikan. Temuan ini mengindikasikan pentingnya kesiapan teknologi konsumen sebagai landasan untuk menciptakan pengalaman emosional yang mendalam melalui fitur AR. Implikasi praktis dari hasil ini mengarah pada perlunya optimalisasi strategi immersive marketing dalam platform e-commerce untuk meningkatkan keterlibatan emosional dan intensi pembelian. Penelitian ini memberikan kontribusi teoretis pada pengembangan kajian perilaku konsumen di era digital, serta membuka peluang riset lanjutan dengan mempertimbangkan variabel kontekstual dan segmentasi generasi konsumen.
Co-Authors Devia Septyani Marshal Muhammad Tafsir Ni Komang Septia Noriska Nurjannah Sri Hartati