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All Journal Amalee: Indonesian Journal of Community Research & Engagement Jurnal Pengabdian Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Melvin Krisdiana Djami Rane
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Diversifikasi Produk Pengolahan Pisang dalam Upaya Menambah Ketrampilan Berwirausaha Bagi Kaum Perempuan GMIT Imanuel Oepunu Yudith Febrianty Lerrick; Melvin Krisdiana Djami Rane
Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Oktober : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v3i2.3036

Abstract

Bananas are a horticultural commodity (fruit) that is easily damaged, so efforts must be made to make them last longer, such as processing them into banana chips. Banana plants in the congregation in the GMIT Imanuel Oepunu service area and the fruit are only used for household consumption. Many bananas are also wasted, only becoming animal feed. Therefore, it would be better if the women's congregation of GMIT Imanuel Oepunu could diversify banana products into food products with higher sales value to increase the congregation’s household income. In addition to processing banana products, the team also makes product packaging that is given a label to provide information about the banana chips product in the form of pictures and the writing of the GMIT Imanuel Oepunu banana chips product brand.
Strategi Pemasaran Viral dalam Meningkatkan Awareness Merek di Media Sosial Melvin Krisdiana Djami Rane; Muammar Revnu Ohara; Andriya Risdwiyanto; Andreas Recki P.; Yeni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7487

Abstract

The purpose of this study is to determine the effectiveness of viral marketing strategies in increasing brand awareness on social media. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are 6 elements of viral marketing that are used to increase effectiveness in increasing brand awareness, namely Providing valuable products or services, Providing easy transfer to others, Increasing, Exploiting common motivations and behaviors, Leveraging existing communication networks, and Leveraging other people's resources. In addition, viral marketing strategies have also proven effective in increasing brand awareness on social media. By utilizing relevant and creative content, the right timing in distributing content, the right audience, high interaction and engagement, and utilizing popular social media platforms such as Instagram, Facebook, TikTok, and YouTube, it can increase brand awareness, expand brand reach and encourage deeper engagement with the audience.
Literasi Digital sebagai Strategi Branding pada UMKM Lele Bumbu Eka Merdekawati Imelda Seseli; Melvin Krisdiana Djami Rane; Dian Nustanti Ndaomanu; Donny Mercys Bessie; Mesri Wehelmina Nisriani Manafe
Amalee: Indonesian Journal of Community Research and Engagement Vol. 6 No. 2 (2025): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v6i2.7951

Abstract

As the province's capital, Kupang City has adequate communication and internet infrastructure, with an internet penetration rate above 70%. However, not all MSME (Micro, Small, and Medium Enterprise) actors have optimally utilized these facilities to advance their businesses. Lele Bumbu is one such MSME that remains stagnant, even though catfish consumption in Indonesia remains one of the main protein sources with consistently high demand. Due to limited capital and low digital literacy, Lele Bumbu operates as a home-based industry and has not utilized digital marketing effectively. This community service program (PkM) aims to assist and train Lele Bumbu to improve product quality, establish proper management, and adopt digital marketing and financial technology, ultimately creating a strong digital brand. The method employed uses a PRA (Participatory Rural Appraisal) approach through collecting primary and secondary data, focus group discussions (FGD), and implementation via socialization, training, and mentoring for business owners. The PkM activities increased business owners' capacity to master digital marketing, financial recording applications, and business management. Based on the analysis, business management capacity improved by more than 70%, the ability to use marketing and financial applications increased by more than 75%, and product quality improved by 50% regarding the product and its packaging.
Strategi Pemasaran Viral dalam Meningkatkan Awareness Merek di Media Sosial Melvin Krisdiana Djami Rane; Muammar Revnu Ohara; Andriya Risdwiyanto; Andreas Recki P.; Yeni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7487

Abstract

The purpose of this study is to determine the effectiveness of viral marketing strategies in increasing brand awareness on social media. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are 6 elements of viral marketing that are used to increase effectiveness in increasing brand awareness, namely Providing valuable products or services, Providing easy transfer to others, Increasing, Exploiting common motivations and behaviors, Leveraging existing communication networks, and Leveraging other people's resources. In addition, viral marketing strategies have also proven effective in increasing brand awareness on social media. By utilizing relevant and creative content, the right timing in distributing content, the right audience, high interaction and engagement, and utilizing popular social media platforms such as Instagram, Facebook, TikTok, and YouTube, it can increase brand awareness, expand brand reach and encourage deeper engagement with the audience.
Co-Authors Andreas Recki P. Andriya Risdwiyanto Dian Nustanti Ndaomanu Donny Mercys Bessie Eka Merdekawati Imelda Seseli Mesri Wehelmina Nisriani Manafe Muammar Revnu Ohara Yeni Yudith Febrianty Lerrick