Article Per Year (5 Year)
p-Index From 2020 - 2025
0.751
P-Index
This Author published in this journals
All Journal GEMA EKONOMI Journal of Economics and Business UBS Jurnal Pendidikan Indonesia (Japendi)
Siara, Sabina
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The Influence Of Social Media Marketing And Store Environment On Purchase Decision Of Ms Glow Skincare Product Siara, Sabina; Astuti Sudirman, Hudyah; Hadi Saputra, Praja
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The development of the skincare product business requires business people to understand consumer behavior in order to meet their needs. Social media marketing and store environment are adapted as factors that can influence consumer behavior before making a purchase decision. The influence of digital transformation trends and how they affect their collaboration will be investigated in depth in this study with a quantitative approach, using a survey questionnaire from 150 consumers, sampling using random sampling, used multiple regression tests as data analysis, hypothesis testing using the coefficient of determination test (R2), and partial test (t test). Data processing uses the SPSS version 29 program and shows the results that social media marketing and store environment can significantly influence purchasing decisions for MS Glow Samarinda skincare products
The Influence Of Social Media Marketing And Store Environment On Purchase Decision Of Ms Glow Skincare Product Siara, Sabina; Astuti Sudirman, Hudyah; Hadi Saputra, Praja
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The development of the skincare product business requires business people to understand consumer behavior in order to meet their needs. Social media marketing and store environment are adapted as factors that can influence consumer behavior before making a purchase decision. The influence of digital transformation trends and how they affect their collaboration will be investigated in depth in this study with a quantitative approach, using a survey questionnaire from 150 consumers, sampling using random sampling, used multiple regression tests as data analysis, hypothesis testing using the coefficient of determination test (R2), and partial test (t test). Data processing uses the SPSS version 29 program and shows the results that social media marketing and store environment can significantly influence purchasing decisions for MS Glow Samarinda skincare products
Promotional Strategy to Increase Sales on Sahabat Pharmacy Siara, Sabina; Aprianingsih, Atik
Jurnal Pendidikan Indonesia Vol. 6 No. 5 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i5.7844

Abstract

This study evaluates and enhances the promotional strategies of Apotek Sahabat Samarinda or also known as Sahabat Pharmacy to increase sales within the competitive pharmaceutical market of Samarinda, Indonesia. A quantitative research approach was employed to gather primary data via surveys from 385 respondents, aimed at evaluating customer behavior, preferences, and reactions to various marketing strategies. This research employs the Integrated Marketing Communications (IMC) framework, emphasizing advertising, sales promotion, public relations, direct marketing, and personal selling. The results indicate that promotional strategies have a substantial effect on customer attitudes and purchase intentions. Sales promotions, direct marketing, and personal selling demonstrated the most significant positive impact on customer perceptions. The study emphasizes the necessity of customizing promotional strategies to address customer needs and enhance customer engagement. It is recommended that Sahabat Pharmacy enhance its digital marketing initiatives, improve product bundling strategies, and establish a customer loyalty program to promote sustained sales growth and enhance customer satisfaction. This study enhances the understanding of the impact of promotional strategies on sales performance within the pharmacy sector.
Pengaruh Store Environment, Quality Product, dan Harga Terhadap Minat Beli Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Siara, Sabina; Abdi; Nur B, Annisa; Selvia S, Indri; Raja, M. R. Buana; Fadilah, Nur Zatil; Ramadani, Putri; Lesmana, Reinaldi
Journal of Economics and Business UBS Vol. 12 No. 3 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i3.275

Abstract

Penelitian ini menguji hubungan antara lingkungan toko, kualitas produk, dan harga terhadap minat beli, dengan kepuasan pelanggan sebagai variabel intervening. Tujuannya adalah untuk memahami bagaimana faktor-faktor ini memengaruhi kemungkinan konsumen melakukan pembelian. Penelitian ini berfokus pada pentingnya kepuasan pelanggan sebagai mediator dalam hubungan ini dengan analisis data menggunakan uji Regresi berganda, pengujian hipotesis menggunakan uji koefisien determinasi (R2), uji parsial (uji t), dan uji simultan (uji F), sedangkan pengolahan data menggunakan SPSS. Hasil penelitian ini menunjukan signifikan pada suasana toko, harga, dan kualitas produk terhadap minat beli di Era Mart Samarinda. Namun, suasana toko tidak berpengaruh seperti halnya harga, dan kualitas produk terhadap kepuasan pelanggan dan kepuasan pelanggan hanya signifikan dengan harga terhadap minat beli, namun tidak untuk store environment dan kualitas produk.
Co-Authors Abdi Astuti Sudirman, Hudyah Atik Aprianingsih Fadilah, Nur Zatil Lesmana, Reinaldi Nur B, Annisa Praja Hadi Saputra Raja, M. R. Buana Ramadani, Putri Selvia S, Indri