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All Journal Jurnal Ilmu Akuntansi Mulawarman (JIAM) JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM)
Yanti, Vivi
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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EDUKASI PEMANFAATAN DIGITAL MARKETING UNTUK MENGEMBANGKAN DAN PEMASARAN BATIK DESA PURWO BAKTI Yanti, Vivi; Afriyani, Risti; Risman, Ahmad; Putra, Yuda; Azzahra, Chairunnisa
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 5 No 1 (2024): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 5 No 1 (2024)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v5i1.1875

Abstract

The batik industry in Purwo Bakti Village, Jambi, has great growth potential. However, the batik artisans are still constrained in marketing their products widely. Digital marketing education aims to equip batik artisans with the knowledge and skills to market their products using digital platforms. Education is carried out using training and mentoring methods. The training materials include an introduction to digital platforms, interesting content creation techniques, and digital marketing strategies. After attending the education, the batik craftsmen can create accounts and manage digital platforms, create interesting content to promote batik products and carry out digital marketing strategies by utilizing social media Facebook, WhatsApp and Instagram.
EDUKASI PEMANFAATAN DIGITAL MARKETING UNTUK MENGEMBANGKAN DAN PEMASARAN BATIK DESA PURWO BAKTI Yanti, Vivi; Afriyani, Risti; Risman, Ahmad; Putra, Yuda; Azzahra, Chairunnisa
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 5 No 1 (2024): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 5 No 1 (2024)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v5i1.1875

Abstract

The batik industry in Purwo Bakti Village, Jambi, has great growth potential. However, the batik artisans are still constrained in marketing their products widely. Digital marketing education aims to equip batik artisans with the knowledge and skills to market their products using digital platforms. Education is carried out using training and mentoring methods. The training materials include an introduction to digital platforms, interesting content creation techniques, and digital marketing strategies. After attending the education, the batik craftsmen can create accounts and manage digital platforms, create interesting content to promote batik products and carry out digital marketing strategies by utilizing social media Facebook, WhatsApp and Instagram.
Analisis Kinerja Berdasarkan Value for Money pada Dinas Pemberdayaan Masyarakat dan Pemerintahan Desa Provinsi Kalimantan Timur Yanti, Vivi; Deviyanti, Dwi Risma; Lahaya, Ibnu Abni
Jurnal Ilmu Akuntansi Mulawarman (JIAM) Vol. 5 No. 1 (2020): April
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jiam.v5i1.6350

Abstract

Penelitian ini bertujuan untuk mengetahui kinerja pada Program Peningkatan Keberdayaan Masyarakat Perdesaan pada tahun 2017 Dinas Pemberdayaan Masyarakat dan Pemerintahan Desa Provinsi Kalimantan Timur dengan menggunakan pengukuran kinerja berdasarkan Value for Money. Penelitian ini adalah metode dengan menggunakan data kuantitatif untuk melihat kinerja  ekonomis, efisien dan efektif. Hasil penelitian ini menunjukkan bahwa program peningkatan keberdayaan masyarakat perdesaan dengan empat kegiatan pada kinerja ekonomi  memperoleh nilai cukup ekonomis dengan persentase masing-masing capaian sebesar 99,85%, 100%, 97,8% dan 99,16%. Kinerja efisiensi untuk kegiatan Penyelenggaraan Diseminasi Informasi bagi Masyarakat Desa  memperoleh nilai efisien 100%, dan untuk tiga kegiatan lainnya memperoleh nilai sangat efisien dengan nilai capaian 108,87%, 102,24% dan 100,84%. Kinerja efektivitas seluruh kegiatan pada program peningkatan keberdayaan masyarakat perdesaan telah mampu melaksanakan seluruh kegiatan dengan efektif dengan capaian persentase nilai kinerja sebesar 100%.
Co-Authors Afriyani, Risti Azzahra, Chairunnisa Dwi Risma Deviyanti Ibnu Abni Lahaya Putra, Yuda Risman, Ahmad