JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM)
Vol 5 No 1 (2024): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 5 No 1 (2024)

EDUKASI PEMANFAATAN DIGITAL MARKETING UNTUK MENGEMBANGKAN DAN PEMASARAN BATIK DESA PURWO BAKTI

Yanti, Vivi (Unknown)
Afriyani, Risti (Unknown)
Risman, Ahmad (Unknown)
Putra, Yuda (Unknown)
Azzahra, Chairunnisa (Unknown)

Article Info

Publish Date
23 Mar 2024

Abstract

The batik industry in Purwo Bakti Village, Jambi, has great growth potential. However, the batik artisans are still constrained in marketing their products widely. Digital marketing education aims to equip batik artisans with the knowledge and skills to market their products using digital platforms. Education is carried out using training and mentoring methods. The training materials include an introduction to digital platforms, interesting content creation techniques, and digital marketing strategies. After attending the education, the batik craftsmen can create accounts and manage digital platforms, create interesting content to promote batik products and carry out digital marketing strategies by utilizing social media Facebook, WhatsApp and Instagram.

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Journal Info
JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM)
Website

Abbrev

JPPM

Publisher

Universitas Muhammadiyah Muara Bungo

Subject

Religion Humanities Computer Science & IT Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

Description

Jurnal Pengabdian Pendidikan Masyarakat (JPPM) merupakan jurnal yang diterbitkan oleh LP3M Universitas Muhammadiyah Muara Bungo. Jurnal Pengabdian Pendidikan Masyarakat (JPPM) bertujuan untuk mempublikasikan artikel hasil kegiatan pengabdian dan pemberdayaan di masyarakat yang menerapkan berbagai ...