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All Journal INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS
Dinda, Mita
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Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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Analysis of Strategies To Increase The Income of Fish Processing Businesses Through The Diversification of Processed Fish Products Dinda, Mita; Dewi, Yenty Astarie; Nurani, Khadijah; Putra, Indika Juang
International Journal of Education, Information Technology, and Others Vol 8 No 4 (2025): International Journal of Education, information technology   and others
Publisher : Peneliti.net

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Abstract

This study aims to analyze income improvement strategies through diversification, covering aspects of capital conditions, technology, seasonal impacts, and strategy formulation. Method: Descriptive qualitative approach using observation and interviews with six informants, thematic analysis, and secondary data from BPS and KKP (2022–2024). The study employs a descriptive qualitative approach through observation and interviews with six informants, thematic analysis, and secondary data from BPS and KKP (2022–2024). Results show that the number of actors increased by 50%, production rose by 100%, and income grew by 84% (from IDR 44.1 million to IDR 54.2 million). Challenges: Seasonal fluctuations and limited diversification, with interest in products such as fish floss. Conclusion: Diversification supported by modern technology, sharia-based financing, and digital marketing can.
Co-Authors Alrasyid, Farhan Dewi, Yenty Astarie Gunawan, Syahrul Nurani, Khadijah Putra, Indika Juang