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All Journal Journal of Humanities and Social Studies Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Revenue : Jurnal Ilmiah Akuntansi
Suwiryo, Darmo H.
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Business Development And Management Strategy For The Commercial Housing Industry, (Case Study On Kunara Land Group Housing Griya Sartika) Iqbal, Mohammad; Danial, R. Deni Muhammad; Suwiryo, Darmo H.
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 2 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i2.7536

Abstract

This study aims to explain how the external and internal environment affects the business and the right property management and business development strategy for the Kunara Land Group so that it can continue to survive and develop. This research was conducted at Kunara Land Group – Griya Sartika Housing, which is located in Dayeuh Luhur Village, Warudoyong District, Sukabumi City. Ownership of this location is done intentionally (purposively) with the consideration that Kunara Land Group is one of the developers (Developer) that has been established since 2018 and is also a local developer located in Sukabumi City, which currently has many big competitors from local developers and developers. Outside. In addition, the author is the Kunara Land Group owner who researches the business entity he owns. The results of this study indicate that to deal with external threats, one must immediately implement an aggressive strategy, namely trying to improve internal conditions and weaknesses and overcoming external threats by utilizing several internal strengths and external opportunities.
ANALISIS PENERAPAN SISTEM INFORMASI AKUNTANSI PENGGAJIAN NON ASN DAN PENGENDALIAN INTERNAL DALAM UPAYA MENINGKATKAN KINERJA PEGAWAI PADA DINAS PERDAGANGAN DAN PERINDUSTRIAN KABUPATEN SUKABUMI Gunawan, Muhamad Sahrul; Suwiryo, Darmo H.; Tanjung, Hendra
Jurnal Revenue : Jurnal Ilmiah Akuntansi Vol. 5 No. 1 (2024): Jurnal Revenue : Jurnal Ilmiah Akuntansi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/rev.v5i1.550

Abstract

Payroll Accounting Information System and Internal Control are important aspects in managing a government agency because a good payroll accounting information system and internal control can provide accurate information and avoid errors in payroll so that it can improve employee performance. The type of research used is a qualitative descriptive method, the data processed is the result of unstructured interviews and observations that will be analyzed qualitatively and described in descriptive form. The results of the study show that the implementation of the Non ASN payroll accounting information system and internal control has been running well in improving employee performance. However, the Sukabumi Regency Trade and Industry Service needs to improve the attendance recording system which is still done manually as one of the weaknesses that needs to be improved into a computerized system to avoid fraud. In addition, internal control related to organizational structure also needs to be improved to separate the performance of employee tasks and functions more effectively and add human resources in several parts to prevent a decline in performance
The Influence of Business Ethics and Viral Marketing on Trust Consumers Through Brand Image as A Mediating Variable Putri, Amelia; Sunarya, Erry; Suwiryo, Darmo H.
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.3032

Abstract

The problem phenomenon addressed in this study is the low level of consumer trust in MS Glow skincare products compared to its competitors. This research aims to examine the influence of business ethics and viral marketing on consumer trust with brand image as a mediating variable. The research method used is quantitative with a causal descriptive approach. The population of the study consists of female students in Sukabumi who are MS Glow users, with a sampling technique of probability sampling using proportionate stratified random sampling and a sample size of 391 respondents. The data analysis technique used is Structural Equation Modeling (SEM). The results of the study indicate that business ethics does not have a significant direct effect on consumer trust but has a significant positive effect on brand image. Additionally, brand image has a significant effect on consumer trust. Viral marketing also has a significant impact on both brand image and consumer trust. Mediation results show that brand image fully mediates the relationship between business ethics and consumer trust, as well as between viral marketing and consumer trust. Therefore, brand image plays a crucial role in enhancing consumer trust in MS Glow products.
Co-Authors Daniel Happy Putra Gunawan, Muhamad Sahrul Hendra Tanjung Putri, Amelia R Deni Muhammad Danial Sunarya, Erry