Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Humanities and Social Studies
Laksono, Gigih Andi
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Effect Of Service Quality And Price Perception On Customer Satisfaction And Its Impact On Customer Loyalty (Case Study At Po Sudiro Tungga Jaya) Laksono, Gigih Andi; Hannan, Sufrin; Farradia, Yuary
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 2 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i2.10715

Abstract

PO Sudiro Tungga Jaya is one of the inter-city bus transportation companies located at Jl. Raya Solo No. 123 Suratmajan, Maospati, Magetan, East Java. One form of success of a company lies in customer satisfaction and loyalty. There are several factors that influence customer satisfaction and loyalty such as service quality and price perception. The method used is a type of verification research with explanatory survey research methods. The research technique used is a questionnaire. The type of data used is quantitative. The sampling method is nonprobability sampling with purposive / judging sampling method using customers as a sample, namely 100 respondents. The analysis method used is descriptive statistics. The results showed that service quality, price perception and customer satisfaction have an impact on loyalty both directly and indirectly.  
Co-Authors Sufrin Hannan Yuary Farradia