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All Journal International Journal of Business, Law, and Education The Eastasouth Management and Business West Science Agro Journal of Social Entrepreneurship and Creative Technology
Susiang, Maria Imelda Novita
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : West Science Agro

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The Role of Local Product Quality, Destination Uniqueness, and Access to Information in Increasing Agro-Tourism Consumer Satisfaction in Bogor Susiang, Maria Imelda Novita; Latif, Latif; Setiyawan, Heri
West Science Agro Vol. 3 No. 01 (2025): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v3i01.1699

Abstract

This study investigates the role of local product quality, destination uniqueness, and access to information in enhancing agro-tourism consumer satisfaction in Bogor. A quantitative research design was employed, involving 150 respondents who had visited agro-tourism destinations. Data were collected using a structured questionnaire and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that local product quality, destination uniqueness, and access to information significantly and positively influence consumer satisfaction, collectively explaining 62% of its variance. These results highlight the critical role of quality products, unique destination attributes, and effective information dissemination in shaping consumer experiences. Practical recommendations for agro-tourism stakeholders include prioritizing product quality, emphasizing destination distinctiveness, and improving communication strategies.
The Role of Local Product Quality, Destination Uniqueness, and Access to Information in Increasing Agro-Tourism Consumer Satisfaction in Bogor Susiang, Maria Imelda Novita; Latif, Latif; Setiyawan, Heri
West Science Agro Vol. 3 No. 01 (2025): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v3i01.1699

Abstract

This study investigates the role of local product quality, destination uniqueness, and access to information in enhancing agro-tourism consumer satisfaction in Bogor. A quantitative research design was employed, involving 150 respondents who had visited agro-tourism destinations. Data were collected using a structured questionnaire and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that local product quality, destination uniqueness, and access to information significantly and positively influence consumer satisfaction, collectively explaining 62% of its variance. These results highlight the critical role of quality products, unique destination attributes, and effective information dissemination in shaping consumer experiences. Practical recommendations for agro-tourism stakeholders include prioritizing product quality, emphasizing destination distinctiveness, and improving communication strategies.
Co-Authors Ghofur, Mohammad Raden Mohamad Herdian Bhakti Setiyawan, Heri Tjong, Mardi Hartanto