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All Journal International Journal of Health Sciences
W, Dr dr F Sukma
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Dentistry Health Professions Medicine & Pharmacology Nursing Public Health

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Marketing Strategy for Air Force Central Hospital Dr. Suhardi Hardjolukito Yogyakarta: A SWOT Analysis Yochanan, Elisha; Wibowo, Markus; W, Dr dr F Sukma
International Journal of Health Sciences Vol. 2 No. 3 (2024): IJHS : International Journal of Health Sciences
Publisher : Asosiasi Guru dan Dosen Seluruh Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59585/ijhs.v2i3.483

Abstract

The study titled "Marketing Strategy for Air Force Central Hospital Dr. Suhardi Hardjolukito Yogyakarta: A SWOT Analysis" aimed to develop a comprehensive marketing strategy framework for the hospital management to enhance service delivery and patient satisfaction. Utilizing primary and secondary data sources through interviews, questionnaires, and literature review, the SWOT analysis identified the hospital's strengths, weaknesses, opportunities, and threats, leading to strategic recommendations. The study concluded that with effective marketing strategies, such as competitive pricing, strategic communication, and service excellence, the hospital could significantly improve its market position and patient intake.
Co-Authors Markus Wibowo Yochanan, Elisha