International Journal of Health Sciences
Vol. 2 No. 3 (2024): IJHS : International Journal of Health Sciences

Marketing Strategy for Air Force Central Hospital Dr. Suhardi Hardjolukito Yogyakarta: A SWOT Analysis

Yochanan, Elisha (Unknown)
Wibowo, Markus (Unknown)
W, Dr dr F Sukma (Unknown)

Article Info

Publish Date
10 Sep 2024

Abstract

The study titled "Marketing Strategy for Air Force Central Hospital Dr. Suhardi Hardjolukito Yogyakarta: A SWOT Analysis" aimed to develop a comprehensive marketing strategy framework for the hospital management to enhance service delivery and patient satisfaction. Utilizing primary and secondary data sources through interviews, questionnaires, and literature review, the SWOT analysis identified the hospital's strengths, weaknesses, opportunities, and threats, leading to strategic recommendations. The study concluded that with effective marketing strategies, such as competitive pricing, strategic communication, and service excellence, the hospital could significantly improve its market position and patient intake.

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Journal Info
International Journal of Health Sciences
Website

Abbrev

IJHS

Publisher

Asosiasi Guru dan Dosen Seluruh Indonesia

Subject

Dentistry Health Professions Medicine & Pharmacology Nursing Public Health

Description

International Journal of Health Sciences (IJHS) is an international peer-reviewed journal published by the Association of Teachers and Lecturers throughout Indonesia. This Journal of Health Sciences is open access and aims to share and promote the quality of community services by applying science ...