Article Per Year (5 Year)
p-Index From 2021 - 2026
1.197
P-Index
This Author published in this journals
All Journal Journal of Bussines Management Basic SINTESA Journal Of Economic Sciences (Ekuisci)
Royani, Solihin
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : SINTESA

 1 
Analysis of the Promotion Strategy of Captain Zack Tourist Attraction in Sumedang District Royani, Solihin; Gunawan, Wawan; Apriliasari, Lusiana
SINTESA Vol. 15 No. 2 (2024): Sintesa
Publisher : SINTESA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The focus of this research is the analysis of promotional strategies at Captain Zack tourist attraction. This research aims to determine the implementation of promotional strategy activities, obstacles, and solutions at Captain Zack tourist attraction. This research uses a descriptive qualitative method approach. The data collection process was obtained through passive participatory observation and structured interviews with companies and visitors, while supporting data was obtained through documentation. The data analysis technique uses the Miles and Huberman model with steps including data collection, data reduction, data presentation and conclusion drawing. The results of this study indicate that Captain Zack has carried out six elements of promotional strategies, namely advertising, face-to-face sales, sales promotion, publicity, direct marketing and word of mouth. There are several indicators in promotional strategy activities that have not been carried out optimally, especially in social media management. In current promotional activities, social media optimization must be done in order to reach a wider market.
Application-Based Transportation Technology Analysis: Case Study of PT. Gojek Indonesia Royani, Solihin; Ruswandi, Ditha Rahayu; Rahmawati, Wulan; Nurkholifah, Annisa; Fauziah, Devi; Maharani, Nabila Sephia Putri
SINTESA Vol. 16 No. 1 (2025): Sintesa
Publisher : SINTESA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently, the development of technology and information throughout the world is increasingly rapid. Digital transformation has changed the face of global industry significantly. One striking example is PT. Gojek Indonesia, a technology company from Indonesia, has played an important role in changing the paradigm of transportation services in Southeast Asia. Gojek offers online transportation services that provide solutions to various problems faced by society, and access to this service can be done anytime and anywhere. PT Gojek Indonesia is now known as one of the leading technology companies in the country, with a variety of services including motorbike taxi transportation, goods delivery, and digital payment systems. This article will present an in-depth analysis of Gojek's journey, starting from its initial founding by Nadiem Makarim to its current position as an industry leader. Through a SWOT analysis approach, this article will also explore the strengths, weaknesses, opportunities and threats facing Gojek. Apart from that, the strategies implemented by the company to achieve its goals will also be explained in detail. In this article, we will also highlight Gojek's advantages and disadvantages in meeting customer needs as well as the challenges that must be faced in facing competition with conventional industries and developments in electronic media.
Co-Authors Apriliasari, Lusiana Awaludin, Revan Bilal Burhan, Aceng Cahyati, Dede Fauziah, Devi Fhatonah, Silvi Siti Jajang Supriatna Kurniawan, Ryan Feryana Lesmana, Dede Kiki Maharani, Nabila Sephia Putri Musyaffa, Athallah Naufal Nurkholifah, Annisa Pratami, Yessika Meira Putri, Billa Adzani Rahman, Erpi Rahmawati, Wulan Ruswandi, Ditha Rahayu Sonjaya, Aji Tuasalamony, Ardhiatul Halima Wawan Gunawan