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All Journal Journal Islamic Business and Entrepreneurship / JIBE Commodities, Journal of Economic and Business
Suwarsono, Edy
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Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK, KEPERCAYAAN KONSUMEN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI CV. ANUGRAH KEDIRI Arridho, Fadhel Ahmad; Suwarsono, Edy; Wardhani, Rike Kusuma
Commodities, Journal of Economic and Business Vol 4 No 1 (2023): July 2023
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v4i1.747

Abstract

This study aims to determine the effect of product quality, consumer confidence, and location on purchasing decisions at CV. Kediri's gift. The analytical tool used is multiple linear regression analysis with a significance level of <0.05. From the results of the analysis conducted, it shows that the three independent variables have no partial effect on the dependent variable, namely the product quality variable with a t value of -0.774 and a significance value of 0.444, which means that product quality does not have a partial effect on purchasing decisions. In the consumer trust variable with a t value of -0.731 and a significance value of 0.470, which means that consumer trust does not have a partial effect on purchasing decisions. The location variable has a t value of 1.116 and a significance value of 0.272, which means that location has no partial effect on purchasing decisions. Simultaneous test results show that the F value is 0.868 and the significance value is 0.466, which means product quality, consumer confidence, and location do not simultaneously influence purchasing decisions.
Pengaruh Kedisiplinan dan Etos Kerja terhadap Efektivitas Kerja Karyawan pada CV. Pramita Kediri Witdodari Sulistyo M, Aminah; Suwarsono, Edy; Dian Evasari, Aprilia
Jurnal Bisnis Islam dan Kewirausahaan Vol 3 No 2 (2024): Journal of Islamic Business and Entrepreneurship (JIBE)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jibe.v3i2.5492

Abstract

This research aims to determine the influence of the variables discipline (X1) and work ethic (X2) on work effectiveness (Y) at CV. Pramita Kediri. This type of research is quantitative research which is used to test the relationship of a variable to other variables which emphasizes the analysis on numbers processed using statistical methods. The data collection techniques used are primary data and secondary data. Sample selection used the saturated sampling method, the number of samples in the study was 35 respondents from CV. Pramita Kediri. This research data was obtained through questionnaires, interviews and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. From the results of the research, it shows that the Discipline and Work Ethic variables have an influence on Work Effectiveness at CV. Pramita Kediri. The research results showed that the multiple linear regression equation Y = - 8.752 + 0.834 Work Ethic has a partially significant effect on work effectiveness with a sig result of 0.003 < 0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that Discipline and Work Ethic have a simultaneous and significant effect on Work Effectiveness at CV. Pramita Kediri
PENGARUH KUALITAS PRODUK, KEPERCAYAAN KONSUMEN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI CV. ANUGRAH KEDIRI Arridho, Fadhel Ahmad; Suwarsono, Edy; Wardhani, Rike Kusuma
Commodities, Journal of Economic and Business Vol. 4 No. 1 (2023): July 2023
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v4i1.747

Abstract

This study aims to determine the effect of product quality, consumer confidence, and location on purchasing decisions at CV. Kediri's gift. The analytical tool used is multiple linear regression analysis with a significance level of <0.05. From the results of the analysis conducted, it shows that the three independent variables have no partial effect on the dependent variable, namely the product quality variable with a t value of -0.774 and a significance value of 0.444, which means that product quality does not have a partial effect on purchasing decisions. In the consumer trust variable with a t value of -0.731 and a significance value of 0.470, which means that consumer trust does not have a partial effect on purchasing decisions. The location variable has a t value of 1.116 and a significance value of 0.272, which means that location has no partial effect on purchasing decisions. Simultaneous test results show that the F value is 0.868 and the significance value is 0.466, which means product quality, consumer confidence, and location do not simultaneously influence purchasing decisions.
Co-Authors Arridho, Fadhel Ahmad Dian Evasari, Aprilia Wardhani, Rike Kusuma Witdodari Sulistyo M, Aminah