Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Gumolili, Josua
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF DESTINATION ATTRACTIVENESS AND DESTINATION IMAGE ON REVISIT INTENTION IN LOKON VIEW Gumolili, Josua; Pandowo, Merinda; Gunawan, Emilia
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of tourist destinations has significantly influenced the city of Tomohon, particularly in the Woloan sub-district, which is now experiencing considerable growth and increased competitiveness. This study aims to analyze the effect of Destination Attractiveness and Destination Image on Revisit Intention in Lokon View, located on Jl. Nimawanua, Woloan Satu Village, West Tomohon District, Tomohon City, North Sulawesi. The survey, conducted through questionnaires, included a sample of 100 respondents from Millennials Generation who have visited Lokon View. Data were analyzed using SPSS 25. The results revealed that Destination Attractiveness (Attraction, Accessibility, and Ancillary Services) and Destination Image (Cognitive Image, Unique Image, and Affective Image) significantly influence Revisit Intention in Lokon View. To enhance revisit intention at Lokon View, focus on improving destination attractiveness by enhancing attractions, accessibility, and ancillary services. Additionally, strengthen the destination image by promoting its cognitive, unique, and affective qualities through targeted marketing and maintaining high service standards.   Keywords: Destination Attractiveness, Destination Image, Revisit Intention
Co-Authors Gunawan, Emilia Merinda H. Ch. Pandowo