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THE IMPACT OF ENTREPRENEURSHIP EDUCATION AND FAMILY SUPPORT TOWARD STUDENT ENTREPRENEURIAL INTENTION Bataragoa, Trini K.; Massie, James D. D.; Gunawan, Emilia
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 3 (2020): JE VOL 8 NO 3 (2020)
Publisher : Universitas Sam Ratulangi

Planting entrepreneurial values is very important given to people who live in the 21st century the importance of entrepreneurship for the country it can cover the economic problems that exist in Indonesia. Entrepreneurship is one of the important inputs, in economic development especially in developing countries.Â The purpose of this research is to analyze the impact of Entrepreneurship Education and Family Support towards Student Entrepreneurial Intention. This research uses a quantitative research method. The data obtained by distributing questionnaires to 100 students of IBA Student of UNSRAT that are completed, entrepreneurship classes. The results of the study were processed using SPSS version 26. The data is analyzed by using multiple regression analysis. The validity test in this research is using Pearson correlation while the reliability in this research is using Cronbachâ€™s Alpha. The findings revealed Entrepreneurship Education has a positive relationship and significant influence on the Student Entrepreneurial Intention, and Family Support have a positive relationship and no significant influence on the Student Entrepreneurial Intention. To be a successful entrepreneur, students need to learn by doing. Which means students have to learn, practice, and implement it into real life because entrepreneurship has a positive effect in order to develop soft skill on entrepreneurial intention.Â Keywords: entrepreneurship education, family support, entrepreneurial intention

THE EFFECT OF SERVICE ENVIRONMENT ON CUSTOMER EMOTION AT SARINA COFFEE KAWANGKOAN HOUSE Rumondor, Cornelia; Massie, James D. D.; Gunawan, Emilia
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 1 (2021): JE VOL 9 NO 1 (2021)
Publisher : Universitas Sam Ratulangi

In the current era of globalization, the business world is developing very rapidly, one of which is business in the culinary field. The number of businesses that have arisen resulted in an increase in the number of businesses of a similar nature causing increasingly fierce competition. In accordance with the problems and research questions, the objectives in this study can be detailed as follows (1) To analyze the influence of the store's physical environment on consumers' emotions at Sarina Kawangkoan Coffee House dan (2) To analyze the influence of the store's social environment on consumers' emotions at Sarina Kawangkoan Coffee House. This type of research is explanatory research. Explanation method is a research method that describes the two variables studied namely the independent variable and the dependent variable which then explains the relationship or influence of the two variables. The data analysis technique used in this research is multiple linear regression. The following are the conclusions obtained from the results of this study as follows: (1) Physical Environment has no significant effect on Customer Emotion at Rumah Kopi Sarina Kawangkoan, (2) Social Environment does not have a significant effect on Customer Emotion at Sarina Kawangkoan Coffee House, and (3) Physical Environment and Social Environment have a significant effect on Customer Emotion at Rumah Kopi Sarina Kawangkoan.Â Keywords: service environment, customer emotion

THE IMPORTANCE OF SOFT SKILLS TRAINING ON COMPANY PERFORMANCE AT BNI TOLITOLI BRANCH OFFICE Lahope, Reffaldi R.; Worang, Frederik G.; Gunawan, Emilia
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 1 (2020): JE VOL 8 NO 1 (2020)
Publisher : Universitas Sam Ratulangi

Soft skills are very important for all company employees to have. Companies are required to improve the soft skills of employees by conducting soft skills training. Soft skills training for employees will provide benefits for the company in supporting the company performance to achieve several objectives. The purpose of this study is to see the importance of soft skills training on company performance, along with exploring the relationship between soft skills training and company performance and to find that soft skills are important for company performance. This research use qualitative methods with using in dept interviews through 20 employees of Bank BNI Tolitoli Branch Office and gather some data from company. The results show that soft skills training are important on company performance. The employees aware about soft skills and thought that soft skills training is important and should be more held by company. The result also show that with using soft skills and develop it, performance of Bank BNI Tolitoli Branch Office is runs well. Online training is very effective in achieving good company performance. Company should accommodate different learning styles so that most employees want to be involved.Â Keywords: analysis importance of soft skills training, soft skills, company performance, banking industry.

A QUALITATIVE ANALYSIS: SERVICE QUALITY AND CUSTOMER SATISFACTION OF BNI SELF-SERVICE OPENING ACCOUNT (BNI SONIC) Rambing, Maria; Mangantar, Maryam; Gunawan, Emilia
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022)
Publisher : Universitas Sam Ratulangi

Service quality is the process when the service has already delivered to the consumer and also generally refers to a customer's comparison ofÂ serviceÂ expectations. Customer satisfaction and service quality is inter-related. Service quality and customer satisfaction are widely recognized as key influences in the formation of consumers' purchase intentions in service environments.Â Service qualityÂ means a form of an attitude, related but not equivalent toÂ satisfactionÂ that results from the comparison of expectation with performance. To achieve these objectives the researcher got information from 15 informants using qualitative study which is in-depth interview and uses purposive sampling. In order to get the best result, researcher took the entire informants that have been visit and open BNI Account at BNI Banking Cafe. The results showed that Service Quality is important to the Self Service Technology of BNI SONIC. All the respondents said that the performance, reliability and responsiveness of self-service BNI SONIC is good and they are very happy with the existence of Self Service BNI SONIC. The service quality includes the performance of Self Service BNI SONIC.Â Keywords: service quality, customer satisfaction

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN GEPREK BENSU DI KOTA MANADO PADA MASA PANDEMI COVID-19 Malonda, Elsa K.; Massie, James D. D.; Gunawan, Emilia
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Penelitian ini bertujuan untuk mengetahui : 1. Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pelanggan Geprek Bensu Manado, 2. Pengaruh Harga Terhadap Keputusan Pembelian Pelanggan Geprek Bensu Manado, 3. Pengaruh Kualitas Pelayanan Terhadap Keputusan Pembelian Pelanggan Geprek Bensu Manado. Jenis penelitian ini menggunakan asosiatif kuantitatif dan teknik analisis data yang digunakan adalah uji asumsi klasik, uji hipotesis dan Regresi Linear Berganda, dimana jumlah sampel sebanyak 100 responden dihitung menggunakan rumus slovin.Teknik pengumpulan data menggunakan kuesioner. Hasil penelitian ini menjukkan 1, terdapat pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian Geprek Bensu. Hal ini dibuktikan dari nilai F hitung sebesar 31.423 dengan tingkat signifikan 0,003 lebih kecil dari 0,05 (0,003<0,05), 2, terdapat pengaruh Harga terhadap Keputusan Pembelian Geprek Bensu. Hal ini dibuktikan dari nilai t sebesar 3.046 dengan tingkat signifikan 0,003 lebih kecil dari 0,05 (000,3<0,05), 3, terdapat pengaruh Kualitas Pelayanan terhadap Keputusan Pembelian hal ini dibuktikan dari nilai t6.116 dengan tingkat signifikan 0,000 lebih kecil dari 0,05 (0,000<0,05).Â Kata Kunci : harga, kualitas pelayanan, keputusan pembelian.

PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP DI ERA PANDEMI (STUDI PADA KONSUMEN THE BODY SHOP KOTA MANADO) Angelina, Gledis; Massie, James D.D; Gunawan, Emilia
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022)
Publisher : Universitas Sam Ratulangi

Penelitian ini bertujuan untuk mengetahui pengaruh marketing mix terhadap keputusan pembelian produk The Body Shop Kota Manado baik secara simultan maupun secara parsial. Penelitian ini merupakan penelitian asosiatif dengan metode kuantitatif dengan sampel sebanyak 91 responden dan menggunakan teknik purposive sampling. Pengumpulan data menggunakan Kuisioner. Analisis data statistik menggunakan analisis regresi linear berganda, uji hipotesis menggunakan uji F dan uji T. Hasil penelitian menunjukkan bahwa Product, Price, Promotion, Place, People Process, dan Physical Evidence secara simultan berpengaruh signifikan terhadap keputusan pembelian pada The Body Shop Kota Manado. Product secara parsial berpengaruh positif signifikan terhadap Keputusan Pemebelian, Price secara parsial berpengaruh positif signifikan terhadap Keputusan Pemebelian, Promotion secara parsial berpengaruh negativ signifikan terhadap Keputusan Pemebelian, Place secara parsial berpengaruh positif tidak signifikan terhadap Keputusan Pemebelian, People secara parsial berpengaruh positif tapi tidak signifikan terhadap Keputusan Pemebelian, Process secara parsial berpengaruh positif signifikan terhadap Keputusan Pemebelian, Physical evidence secara parsial berpengaruh positif signifikan terhadap Keputusan Pemebelian.Â Kata Kunci: Product, price, promotion, place, people, process, physical evidence, keputusan pembelian.

THE INFLUENCE OF VISUAL ELEMENTS AND EASE OF USE ON PURCHASE DECISIONS THROUGH TIKTOK SHOP AMONG GEN Z Kaseger, Enjelie; Worang, Frederik G.; Gunawan, Emilia
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58224

This study aims to test the influence of visual elements and ease of use on purchase decision partially and simultaneously. Data were collected through a questionnaire method with a population of 103.689 and by using the Slovin formula, 99,90 samples were obtained, however, the sample was rounded up to 100. The result indicates that both Visual Elements and Ease of Use play crucial roles in influencing purchase decisions. When analyzed simultaneously, these factors significantly impact how consumers decide to buy products. Partially, each factor also shows a distinct influence on purchase decisions. Visual elements significantly influence purchase decisions by enhancing the visual appeal and communication of video content, making products more enticing to Gen Z users. Meanwhile, ease of use of TikTok Shop significantly affects purchase decisions, as Gen Z users prefer intuitive and user-friendly technology. A seamless and hassle-free shopping experience increases user satisfaction and the likelihood of purchase. Keywords: Visual Elements, Ease of Use, Purchase Decision, Social Media Marketing

THE EFFECT OF DESTINATION ATTRACTIVENESS AND DESTINATION IMAGE ON REVISIT INTENTION IN LOKON VIEW Gumolili, Josua; Pandowo, Merinda; Gunawan, Emilia
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

The rapid development of tourist destinations has significantly influenced the city of Tomohon, particularly in the Woloan sub-district, which is now experiencing considerable growth and increased competitiveness. This study aims to analyze the effect of Destination Attractiveness and Destination Image on Revisit Intention in Lokon View, located on Jl. Nimawanua, Woloan Satu Village, West Tomohon District, Tomohon City, North Sulawesi. The survey, conducted through questionnaires, included a sample of 100 respondents from Millennials Generation who have visited Lokon View. Data were analyzed using SPSS 25. The results revealed that Destination Attractiveness (Attraction, Accessibility, and Ancillary Services) and Destination Image (Cognitive Image, Unique Image, and Affective Image) significantly influence Revisit Intention in Lokon View. To enhance revisit intention at Lokon View, focus on improving destination attractiveness by enhancing attractions, accessibility, and ancillary services. Additionally, strengthen the destination image by promoting its cognitive, unique, and affective qualities through targeted marketing and maintaining high service standards. Keywords: Destination Attractiveness, Destination Image, Revisit Intention

THE INFLUENCE OF DIGITAL MARKETING AND DIGITAL PAYMENT ON PURCHASE DECISION AT WOMEN FASHION STORE IN MTC MANADO Umboh, Christina Natalia Stevhia; Tulung, Joy; Gunawan, Emilia
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 4 (2024): JE. VOL 12 NO 4. 2024
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i4.58602

This study aims to analyze the influence of digital marketing and digital payment on consumer purchasing decisions. Digital marketing includes various marketing strategies through digital platforms such as social media that aim to increase interaction with consumers. Meanwhile, digital payment includes various electronic payment methods that facilitate transactions between consumers and sellers, such as E-wallet. This research methodology uses a quantitative approach with data collection through questionnaires distributed to 100 consumers who have purchased women's clothing at MTC Manado. Data analysis was carried out using multiple linear regression to determine the effect of each independent variable (digital marketing and digital payment) on the dependent variable (purchase decision). The results of the study show that digital marketing has a positive and significant influence on purchasing decisions, which means that an effective digital marketing strategy can increase consumer interest and trust in making purchases. Digital payment was also found to have a positive and significant influence on purchasing decisions, where the ease and security of the digital payment process encourage consumers to make transactions. Keywords: Digital Marketing, Digital Payment, Purchase Decision

THE INFLUENCE OF E-WOM ON CUSTOMER PURCHASE DECISION OF THE COFFEE SHOPS AT JLN. FLAMBOYAN BY USING BRAND IMAGE AS MEDIATING VARIABLE Lomanorek, Gabriela Abigail; Worang, Frederik G.; Gunawan, Emilia
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 4 (2024): JE. VOL 12 NO 4. 2024
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i4.58782

This study examines the influence of Electronic Word of Mouth (E-WOM) on customer purchase decisions for coffee shops located on Jln. Flamboyan, using brand image as a mediating variable. This research explores the extent to which E-WOM impacts brand image and how this, in turn, affects purchase decisions. A quantitative approach was employed, with data collected from 120 respondents through structured questionnaires. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that E-WOM has a significant positive impact on both brand image and purchase decisions. Moreover, brand image mediates the relationship between E-WOM and purchase decisions, demonstrating its crucial role in shaping consumer behavior. The findings underscore the importance of managing E-WOM and cultivating a strong brand image for coffee shops to influence customer purchase decisions effectively. The study provides practical insights for coffee shop owners on leveraging online reviews and enhancing brand perception to drive customer loyalty and business growth. Keywords: E-WOM, Brand Image, Purchase Decision

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