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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Rogi, Mirah Helen
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Economics, Econometrics & Finance

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THE INFLUENCE OF SCARCITY MESSAGES AND PAY LATER PAYMENT METHOD ON IMPULSE BUYING BEHAVIOR OF GEN Z SHOPEE USERS IN MANADO Sela, Syaloom Miracle; Saerang, David Paul Elia; Rogi, Mirah Helen
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

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Abstract

This study examines the influence of Scarcity Messages and the Pay Later Payment Method on Impulse Buying Behavior among Gen Z Shopee users in Manado, specifically focusing on students of the Management Department at the University of Sam Ratulangi. The research aims to explore how these two marketing strategies affect the purchasing decisions of young consumers in the context of e-commerce. Utilizing a quantitative approach, data was collected through a structured questionnaire distributed to 100 respondents selected using purposive sampling. The data were analyzed using multiple regression analysis. The results reveal that both Scarcity Messages and the Pay Later Payment Method have a significant and positive impact on Impulse Buying Behavior, both partially and simultaneously. This research contributes to the understanding of how e-commerce platforms can leverage marketing strategies to influence consumer behavior, particularly among Gen Z.   Keywords: Scarcity Messages, Pay Later Payment Method Impulse Buying Behavior.
ANALISIS STRATEGI PEMASARAN UMKM KATERING (Studi pada UMKM Katering Tanta Diana di Perumahan Griya Paniki Indah) Okem, Rafaela Theresia; Tawas, Hendra Novi; Rogi, Mirah Helen
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 04 (2025): JE. Vol. 13 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i04.64142

Abstract

Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran UMKM Katering Tanta Diana dalam mempertahankan usahanya. Penelitian yang digunakan adalah deskriptif kualitatif. Pengumpulan data dilakukan melalui wawancara, observasi dan kuesioner. Sampel pada penelitian ini adalah sebanyak 32 sampel yang terdiri dari 1 pemilik, 1 koki, 1 kurir, dan 29 konsumen. Teknik analisis yang digunakan yaitu metode matriks IFAS (Analisis Faktor Internal), EFAS (Analisis Faktor Eksternal) dan analisis SWOT. Hasil penelitia nmenunjukkan bahwa UMKM Katering Tanta Diana berada pada posisi Kuadran I dimana memiliki kekuatan (+) 2,92, kelemahan (-) 0,37, Peluang(+) 2,93, dan ancaman(-) 0,35. Dapat kita melihat bahwa selisih skor total untuk Kekuatan dan Kelemahan (+) adalah 2,55, dan selisih skor total untukPeluang dan Ancaman adalah (+) 2,58. Strategi yang diterapkan pada UMKM Katering Tanta Diana dalam konteks ini adalah strategi SO atau strategi pertumbuhan dengan jenis strategi Pengembangan Pasar yang membuat usahanya tetap berjalan, juga didukung dengan strategi pertumbuhan yang kuat agar memiliki peluang dan kekuatan mencapai kemajuan yang maksimal.
ANALYZING THE INFLUENCE OF AGE, GENDER AND EDUCATIONAL BACKGROUND ON EMPLOYEE PERFORMANCE: AT NORTH SULAWESI ELECTION SUPERVISORY BODY Tatulus, Natalsya Christin; Rogi, Mirah Helen
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 14 No. 1 (2026): JE. Vol. 14 No. 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v14i1.66168

Abstract

This study examines the influence of age, gender, and educational background on employee performance at the Provincial Election Supervisory Board (BAWASLU) of North Sulawesi. Using a quantitative approach with a saturated sampling method involving 48 respondents, data were analyzed through multiple linear regression using SPSS. The results show that age has a significant and positive effect on employee performance, while gender and educational background have no significant effect. However, when tested simultaneously, age, gender, and educational background together have a significant impact on performance. These findings indicate that employee performance at Bawaslu is mainly influenced by age and experience, emphasizing the importance of managing workforce diversity in public institutions.   Keywords: Age, Gender, Educational Background, Employee Performance
Co-Authors David Paul Elia Saerang Hendra Novi Tawas, Hendra Novi Okem, Rafaela Theresia Sela, Syaloom Miracle Tatulus, Natalsya Christin