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All Journal Precise: Journal of Economic Compile: Journal of Society Service Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial
Suharjum
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Other

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Journal : Precise: Journal of Economic

 1 
Strategi Pemasaran pada Percetakan PT.Bliki Nusa Kreatif Suharjum; Asbar
Precise Journal of Economic Vol 2 No 2 (2023): Edisi: Oktober 2023
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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Abstract

Penelitian ini dilakukan untuk mengetahui bagaimana strategi pemasaran yang diterapkan pada Percetakan PT Bliki Nusa Kreatif terkhusus kepada strategi pemasaran online yang diterapkan. Kegiatan ini menggunakan pendekatan deskriptif kualitatif. Dengan Teknik pengumpulan data yaitu wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi pemasaran online yang diterapkan pada Percetakan PT Bliki Nusa Kreatif lebih efektif jika menggunakann strategi pemasaran menggunakan influencer dan juga strategi pemasaran pay-per clik advertising atau strategi pemasaran berbayar.
Pengaruh Iklim Organisasi, Motivasi Kerja dan Lingkungan Kerja Terhadap Kepuasan Kerja Pegawai Kantor Kementerian Agama Kabupaten Wajo Agus Purwanto; Suharjum; Fuji Pratiwi; Andi Sumangelipu
Precise Journal of Economic Vol 4 No 1 (2025): Edisi April 2025
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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The purpose of this study is to analyze the influence of organizational climate, work motivation, and work environment on employee job satisfaction at the Ministry of Religious Affairs Office in Wajo Regency. This study was conducted at the Ministry of Religious Affairs Office in Wajo Regency. The population was 171 people, and since the population was larger than 100, the sample size was 30% of the total population, which was 51 people. Data collection was carried out using questionnaires, literature, and observation. Data analysis used descriptive statistics and inferential (multiple linear regression). The results of this study indicate that organizational climate, motivation, and work environment, both simultaneously and individually, influence employee job satisfaction at the Ministry of Religious Affairs Office in Wajo Regency. In addition, it was also found that the motivation variable has a dominant influence compared to the other two variables. This study is expected to encourage leaders to increase their attention to employees, especially in terms of organizational climate, motivation, and work environment, because these three factors clearly have a positive influence on employee job satisfaction.
Pengaruh Inovasi Produk dan Reputasi Perusahaan Dalam Meningkatkan Minat Konsumen Terhadap Jasa Travel Darmawan di Kabupaten Wajo Agus Purwanto; Suharjum; Asrul Jaya
Precise Journal of Economic Vol 3 No 2 (2024): Edisi Oktober 2024
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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Abstract

This study aims to determine the effect of product innovation and company reputation on consumer interest in using Darmawan Tour and Umrah and Hajj Travel services in Wajo Regency. This study uses a quantitative approach with a survey method. Data were collected through distributing questionnaires to 76 respondents who had used or were interested in Darmawan Tour services, and analyzed using multiple linear regression with the help of SPSS version 26 software. The results show that both product innovation and company reputation have a positive and significant effect on consumer interest, both partially and simultaneously. The coefficient of determination (R²) value of 53.8% indicates that innovation and reputation together are able to explain the variable of consumer interest by 53.8%, while the remainder is influenced by other variables outside the study. These findings indicate that the combination of innovative services and a good reputation is very important in determining consumer decisions in choosing Umrah and Hajj travel services. This study provides practical implications for Darmawan Tour management to continue to innovate services and maintain and improve the company's reputation in order to maintain and increase consumer loyalty.
Co-Authors Agus Purwanto Andi Besse Nurul Adha Andi Sumangelipu Asbar Asrul Jaya Fuji Pratiwi