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Strategi Pemasaran pada Percetakan PT.Bliki Nusa Kreatif Suharjum; Asbar
Precise Journal of Economic Vol 2 No 2 (2023): Edisi: Oktober 2023
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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Abstract

Penelitian ini dilakukan untuk mengetahui bagaimana strategi pemasaran yang diterapkan pada Percetakan PT Bliki Nusa Kreatif terkhusus kepada strategi pemasaran online yang diterapkan. Kegiatan ini menggunakan pendekatan deskriptif kualitatif. Dengan Teknik pengumpulan data yaitu wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi pemasaran online yang diterapkan pada Percetakan PT Bliki Nusa Kreatif lebih efektif jika menggunakann strategi pemasaran menggunakan influencer dan juga strategi pemasaran pay-per clik advertising atau strategi pemasaran berbayar.
EKONOMI IBU RUMAH TANGGA PERSPEKTIF HUKUM EKONOMI SYARIAH (Analisis Peran Ibu Rumah Tangga Sebagai Cleaning service Fakultas Syariah dan Hukum UIN Alauddin Makassar) M. Thahir Maloko; Abdullah Azzam; Asbar
Iqtishaduna: Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Vol 6 No 1 (2024): Volume 6 Nomor 1 Oktober 2024
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/iqtishaduna.vi.51574

Abstract

Abstrak Permasalahan yang sering terjadi seiring perkembangan zaman adalah semakin meningkatnya kebutuhan hidup sehari-hari bari secara individual maupun keluarga. Hal ini menyebabkan banyaknya Perempuan yang bekerja sebagai ibu rumah tangga dan merangkap sebagai tulang punggung untuk mencukupi kebutuhan sehari-hari keluarganya. Penelitian ini merupakan penelitian lapangan (field research) yang menggunakan pendekatan normatif dan syariah. Adapun sumber data yang digunakan adalah sumber data primer bersumber dari al-Qur’an, hadis, dan informan dari ibu rumah tangga yang bekerja sebagai cleaning service dan data sekunder yang diperoleh dari buku, jurnal, dan bacaan terkait. Hasil penelitian menunjukkan bahwa. Ibu rumah tangga bekerja sebagai cleaning service untuk mencari penghasilan agar dapat membiayai keluarganya. Terdapat ibu rumah tangga yang harus bekerja bagaikan tulang punggung keluarga karena suaminya telah meninggal dan terdapat juga ibu rumah tangga yang bekerja karena penghasilan suaminya kurang untuk membiayai kebutuhan rumah tangga. Kemudian terkait perspektif Hukum Ekonomi Syariah terhadap ibu rumah tangga yang bekerja sebagai cleaning service telah sesuai dengan hukum ekonomi syariah karena dengan tujuan untuk membantu dan meningkatkan ekonomi dalam keluarga seperti kebutuhan rumah dan pendidikan anak. Kata Kunci: Hukum Ekonomi Syariah, Ibu Rumah Tangga, Cleaning service Abstract Problems that often occur along with the development of the era are the increasing needs of daily life for individuals and families. This causes many women to work as housewives and also serve as the backbone to meet the daily needs of their families. This study is a field research (field research) that uses a normative and sharia approach. The data sources used are primary data sources from the Qur'an, hadith, and informants from housewives who work as cleaning services and secondary data obtained from books, journals, and related readings. The results of the study show that. Housewives work as cleaning services to earn income to support their families. There are housewives who have to work as the backbone of the family because their husbands have died and there are also housewives who work because their husbands' income is not enough to finance household needs. Then the perspective related to Sharia Economic Law on housewives who work as cleaning services is in accordance with sharia economic law because it aims to help and improve the economy in the family such as household needs and children's education. Keywords: Sharia Economic Law, Housewives, Cleaning service
Analisis Pemasaran Syariah Pada UMKM Food Court Di Lasinrang Park Kabupaten Pinrang Asbar; Idri Parakkasi; Muslihati
AT TAWAZUN: Jurnal Ekonomi Islam Vol 4 No 3 (2024): Desember
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/attawazun.v4i3.53529

Abstract

This research examines Sharia Marketing Analysis at MSME Food Courts in Lasinrang Park, Pinrang Regency. The research is qualitative research with a phenomenological type, which is based on findings or events that occur in the field, while the data sources used are primary and secondary data. Marketing has an important role in running a business, especially in running a business using marketing strategies in accordance with sharia which is bound and regulated. This research focuses on the marketing strategies carried out by MSMEs in Lasinrang Park, Pinrang Regency.The results of the research show that the marketing strategy of MSME players in Lasinrang Park, Pinrang Regency is running in accordance with sharia which instills attitudes and behavior that are honest, trustworthy, responsible and always prioritize customer trust by applying several indicators in the research as benchmarks for sharia marketing carried out . From various MSME actors who are different but the same goal is still to carry out healthy and good marketing in accordance with Islamic sharia. With this research, it is also hoped that it will increase enthusiasm and motivation to continue running the business well, wisely and consistently with marketing strategies in accordance with Islamic sharia.