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All Journal Jurnal Bisnis, Manajemen, dan Keuangan Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Murdianningsih, Asri Rahayu
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Economics, Econometrics & Finance Education Social Sciences Other

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DEVELOPMENT OF WORDWALL LEARNING EVALUATION ON CONSUMER BEHAVIOR MATERIAL Murdianningsih, Asri Rahayu; Faslah, Roni; Fidhyallah, Nadya Fadillah
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 5 No. 2 (2024): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0502.04

Abstract

This study aims to assess the validity of the development of wordwall-based learning evaluation in business communication subjects with consumer behavior material for class X retail business at Vocational High School Tamansiswa 1 Jakarta. This study uses Research and Development (RnD) using the ADDIE development model. Thus, the analysis, design, development, and implementation stages are the first stages carried out in the research and development of this learning evaluation. The results of this study are the results of the media expert validation analysis which gives a percentage of 84% in the very valid group. In addition, 80% of the results in the valid category come from the material expert validation analysis. Furthermore, based on the validation results by the teacher, the figure was 80%, which is also in the valid category. The results of the small group trial by students showed a figure of 82% which falls into the very valid category. This percentage shows the validity and feasibility of using wordwall-based learning evaluation as a learning assessment in the classroom.
Berbelanja Tanpa Kantong Plastik: Faktor Apa Saja yang Mempengaruhi? Murdianningsih, Asri Rahayu; Afnan, Hanani; Anggraeni, Heni; Sari, Widya Mutiara; Suhud, Usep
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 1 No. 1 (2020): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

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Abstract

This study aims to examine the factors that influence willingness to pay for plastic bags when shopping. There are four variables used to measure, namely general environmental attitude, moral norm, subjective norm and perceived behavioral control. Data collection was carried out in Jakarta during the PSBB (Large-Scale Social Limitation) period from April to May 2020. Data were obtained using an online questionnaire and respondents were selected using convenience sampling techniques. Total respondents in this study were 260 people consisting of 118 men and 142 women. Data were processed using exploratory factor analysis and structural equation models. The results indicate that moral norm has a positive and significant effect on willingness to pay and subjective norm has a positive and significant effect on moral norm. Meanwhile, the general environmental attitude, subjective norm and perceived behavioral control have no positive and significant effect on willingness to pay. Keywords: Willingness to pay, general environmental attitude, moral norm, subjective norm, perceived behavioral control, shopping without plastic bags. Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi willingness to pay pada kantong plastik saat berbelanja. Terdapat empat variabel yang digunakan untuk mengukur, yaitu general environmental attitude, moral norm, subjective norm dan perceived behavioral control. Pengumpulan data dilakukan di Jakarta selama masa PSBB (Pembatasan Sosial Berskala Besar) pada bulan April hingga Mei 2020. Data diperoleh menggunakan kuesioner daring dan responden dipilih dengan menggunakan teknik convenience sampling. Total responden dalam penelitian ini adalah 260 orang yang terdiri dari 118 laki-laki dan 142 perempuan. Data diolah menggunakan exploratory factor analysis dan structural equation model. Hasilnya penelitian menunjukkan bahwa variabel moral norm berpengaruh secara positif dan signifikan terhadap willingness to pay dan variabel subjective norm berpengaruh secara positif dan signifikan terhadap moral norm. Sedangkan variabel general environmental attitude, subjective norm dan perceived behavioral control tidak berpengaruh secara positif dan signifikan terhadap willingness to pay. Kata kunci: Willingness to pay, general environmental attitude, moral norm, subjective norm, perceived behavioral control, berbelanja tanpa kantong plastik.
Co-Authors Afnan, Hanani Anggraeni, Heni Fidhyallah, Nadya Fadillah Roni Faslah Sari, Widya Mutiara Usep Suhud