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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Ilmiah Ekonomi dan Manajemen Government & Resilience
Isti Nuzulul Atiah
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The Effect of Electronic Word of Mouth (E-WOM), Influencer Marketing, and Halal Awareness on Consumer Buying Interest in Mountea Products Fathurrohman, Muhammad Khaeru; Moh. Mukhsin; Isti Nuzulul Atiah
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 2 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i2.22716

Abstract

This study aims to determine whether Electronic Word Of Mouth (E-WOM), influencer marketing, and halal awareness partially or simultaneously have a positive and significant effect on consumer buying interest in Mountea products. This type of research uses quantitative research with a correlational approach. The sample in the study amounted to 83 respondents. Data analysis techniques are used for instrument tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and coefficient of determination (R2) analysis with SPSS version 26.0. The results of the data analysis show that the results of the partial test (t test), Electronic Word Of Mouth (E-WOM) and influencer marketing partially have a positive and significant effect on consumer buying interest, while halal awareness has no significant effect. The simultaneous test results (F test) show that F count (43.474) > F table (2.72) with a significance value of 0.000 <0.05. It can be concluded that Electronic Word Of Mouth (E-WOM), influencer marketing, and halal awareness simultaneously have a positive and significant effect on consumer buying interest.
Pengaruh Literasi Wakaf, Religiositas, Pendapatan, Dan Tingkat Pendidikan Terhadap Minat Berwakaf Uang Masyarakat Kota Serang Nurrudin, Muhammad Shihab; Ahyakudin; Isti Nuzulul Atiah
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24328

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh literasi wakaf, religiositas, pendapatan, dan tingkat pendidikan terhadap minat berwakaf uang pada masyarakat kota Serang. Metode penelitian yang digunakan dalam penelitian ini adalah kuantitatif. Populasi pada penelitian ini adalah masyarakat kota Serang. Teknik sampel yang digunakan adalah non probability sampling dengan metode purposive Sampling dengan jumlah sampel yang digunakan sebanyak 100 sampel. Adapun uji analisis yang dilakukan menggunakan spss 25 diantaranya, uji validitas, reliabilitas, normalitas, multikolinearitas, heteroskedastisitas, regresi berganda, uji t, uji f dan uji koefisien determinasi. Berdasarkan hasil uji literasi wakaf, religiositas, pendapatan berpengaruh secara parsial terhadap minat berwakaf uang dengan nilai t tabel masing – masing variabel > t hitung dan nilai masing – masing sig < 0,05. Kemudian variabel tingkat pendidikan tidak berpengaruh secara parsial dengan nilai sig sig 0,293 > 0,05. Selain itu diperoleh nilai F hitung sebesar 40.132 > 2,47 dan nilai Sig 0,00 < 0,05. Maka secara simultan variabel literasi wakaf, religiositas, pendapatan, dan tingkat pendidikan berpengaruh terhadap minat berwakaf uang pada masyarakat kota Serang Kata Kunci: literasi wakaf, religiositas, pendapatan, tingkat pendidikan, minat berwakaf uang
Analisis Program Pendayagunaan Zakat Produktif Z-Chicken Menggunakan Indeks Pendayagunaan Zakat (IPZ) (Studi Kasus Di BAZNAS Provinsi Banten) Siti Febriyanti; Syihabudin Said; Isti Nuzulul Atiah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 6 (2025): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i6.5340

Abstract

This study aims to analyze the effectiveness of the utilization of productive zakat through the Z-Chicken program organized by Baznas Banten Province. This type of research is qualitative with a descriptive approach with data collection through interviews, documentation, observation and distribution of questionnaires to mustahik. The results of the study indicate that the average IPZ value of the Z-Chicken program is 0.48 which is included in the less good category. Currently the Z-Chicken program is in the strengthening stage.
The Effect of Electronic Word of Mouth (E-WOM), Influencer Marketing, and Halal Awareness on Consumer Buying Interest in Mountea Products Fathurrohman, Muhammad Khaeru; Moh. Mukhsin; Isti Nuzulul Atiah
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 2 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i2.22716

Abstract

This study aims to determine whether Electronic Word Of Mouth (E-WOM), influencer marketing, and halal awareness partially or simultaneously have a positive and significant effect on consumer buying interest in Mountea products. This type of research uses quantitative research with a correlational approach. The sample in the study amounted to 83 respondents. Data analysis techniques are used for instrument tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and coefficient of determination (R2) analysis with SPSS version 26.0. The results of the data analysis show that the results of the partial test (t test), Electronic Word Of Mouth (E-WOM) and influencer marketing partially have a positive and significant effect on consumer buying interest, while halal awareness has no significant effect. The simultaneous test results (F test) show that F count (43.474) > F table (2.72) with a significance value of 0.000 <0.05. It can be concluded that Electronic Word Of Mouth (E-WOM), influencer marketing, and halal awareness simultaneously have a positive and significant effect on consumer buying interest.
Pengaruh Literasi Wakaf, Religiositas, Pendapatan, Dan Tingkat Pendidikan Terhadap Minat Berwakaf Uang Masyarakat Kota Serang Nurrudin, Muhammad Shihab; Ahyakudin; Isti Nuzulul Atiah
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24328

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh literasi wakaf, religiositas, pendapatan, dan tingkat pendidikan terhadap minat berwakaf uang pada masyarakat kota Serang. Metode penelitian yang digunakan dalam penelitian ini adalah kuantitatif. Populasi pada penelitian ini adalah masyarakat kota Serang. Teknik sampel yang digunakan adalah non probability sampling dengan metode purposive Sampling dengan jumlah sampel yang digunakan sebanyak 100 sampel. Adapun uji analisis yang dilakukan menggunakan spss 25 diantaranya, uji validitas, reliabilitas, normalitas, multikolinearitas, heteroskedastisitas, regresi berganda, uji t, uji f dan uji koefisien determinasi. Berdasarkan hasil uji literasi wakaf, religiositas, pendapatan berpengaruh secara parsial terhadap minat berwakaf uang dengan nilai t tabel masing – masing variabel > t hitung dan nilai masing – masing sig < 0,05. Kemudian variabel tingkat pendidikan tidak berpengaruh secara parsial dengan nilai sig sig 0,293 > 0,05. Selain itu diperoleh nilai F hitung sebesar 40.132 > 2,47 dan nilai Sig 0,00 < 0,05. Maka secara simultan variabel literasi wakaf, religiositas, pendapatan, dan tingkat pendidikan berpengaruh terhadap minat berwakaf uang pada masyarakat kota Serang Kata Kunci: literasi wakaf, religiositas, pendapatan, tingkat pendidikan, minat berwakaf uang
Islamic Economy in Supporting Community Resilience Through Business Assistance Programs Isti Nuzulul Atiah; Sahraman D. Hadji Latif
Government & Resilience Vol. 3 No. 1 (2025): Government & Resilience (April 2025)
Publisher : Dealings Foundation Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62503/gr.v3i1.27

Abstract

This study examines the impact of empowerment programs and business assistance on mustahiq welfare in Amil Zakat Institutions in Banten, with business growth as a mediating variable. A total of 160 respondents who have participated in the empowerment program were selected for analysis. This study uses the Structural Equation Modeling-Partial Least Square (SEM-PLS) approach to test the relationship between these variables. There is a significant influence between zakat empowerment on mustahiq welfare, business assistance on mustahiq welfare, and business assistance on business development, while business development on mustahiq welfare and zakat empowerment on business development do not have a significant influence. The need to increase the Zakat empowerment program is considered very important because Zakat empowerment can improve the welfare of mustahiq up to 27.1%. However, the contribution of business growth to mustahiq welfare is structurally still low. Nevertheless, increasing business growth is still considered important because it can improve mustahiq welfare.
Pengaruh Flash Sale, Fear of Missing Out (Fomo) dan Gaya Hidup Berbelanja Terhadap Perilaku Pembelian Impulsif dalam Perspektif Ekonomi Islam (Studi Kasus pada Gen Z di Provinsi Banten) Muhammad Faturrahman Rifai Rahmat; Syihabudin Said; Isti Nuzulul Atiah
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 1 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i1.29872

Abstract

Perkembangan internet dan informasi yang semakin pesat membuat perubahan besar dalam cara berbelanja. Hal ini tentu saja membuat masyarakat indonesia tak terkecuali generasi z di provinsi banten juga terkena dampaknya yang bisa membuat mereka melakukan pembelian secara impulsif. Ada tiga faktor yang diduga mempengaruhi perilaku pembelian impulsif, diantaranya flash sale, Fear Of Missing Out dan gaya hidup berbelanja. Tujuan penelitian ini untuk mengetahui pengaruh flash sale, Fear Of Missing Out dan gaya hidup berbelanja terhadap perilaku pembelian impulsif dalam perspektif ekonomi islam. Metode yang digunakan adalah pendekatan deskriptif kuantitatif dengan memanfaatkan data primer dan sekunder. Teknik pengambilan sampel dilakukan melalui metode non-probability sampling dengan pendekatan purposive sampling. Populasi penelitian ini yaitu generasi Z di provinsi banten. Data dikumpulkan melalui penyebaran kuesioner kepada 100 responden generasi Z pengguna e-commerce di Provinsi Banten yang memenuhi kriteria. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan flash sale, Fear Of Missing Out dan gaya hidup berbelanja terhadap perilaku pembelian impulsif pada generasi Z di provinsi banten. Baik secara parsial maupun simultan. Dalam perspektif ekonomi Islam, ketiga fenomena tersebut harus tetap mengikuti prinsip syariah, sehingga konsumen dituntut untuk bersikap rasional, sederhana, dan bertanggung jawab serta menghindari pemborosan agar aktivitas konsumsi membawa kemaslahatan sesuai dengan maqashid syariah dan terhindar dari kemudharatan. Kata Kunci: Flash Sale, Fear of Missing Out, Gaya Hidup Berbelanja, Perilaku Pembelian Impulsif, Perspektif Ekonomi Islam.
Co-Authors Ahyakudin Fathurrohman, Muhammad Khaeru Muhammad Faturrahman Rifai Rahmat Mukhsin, Moh. Nurrudin, Muhammad Shihab Sahraman D. Hadji Latif Siti Febriyanti Syihabudin Said