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All Journal Kappa Journal Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Celline
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Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Physics Social Sciences Other

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Determining Seismicity Using the Likelihood Method in Sumbawa Island Region Period 1972-2022 Celline; Baskoro, Winardi Tjahyo; Saputra Rahman, Muhammad Soekarno
Kappa Journal Vol 8 No 1 (2024): April
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/kpj.v8i1.25409

Abstract

Research has been carried out regarding the determination of seismicity in the Sumbawa Island region for the period 1972-2022 with observation area boundaries of 116.5° – 119.3° East Longitude and 10° – 8° South Latitude. The research was carried out at the Center for Meteorology, Climatology and Geophysics Region III Denpasar using the likelihood method which was adjusted to the seismicity level M ≥ 3 and depth ≤ 30 km. Determining the b-value was calculated using the likelihood method and obtained b-values for the 4 regions ranging from 0.6 – 0.7 and a-values ranging from 4.7 – 5.4. The return period for earthquakes ranges from 1.03 – 308.1 years. The results show that region 3 has the largest b-value, namely 0.796. The region that has the largest a-value is region 1, namely 5.405. The shortest earthquake return period is region 1 with 1.049 years and the longest is region 3 with 314.6 years.
Penerapan Integrated Marketing Communication (IMC) melalui Media Sosial Instagram dalam Meningkatkan Brand Awareness pada UMKM Fortune Pao di Kota Batam Hasan, Golan; Gilbert, Kerdion; Celline; Jolyn; Calvin
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 2 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i2.321

Abstract

This study aims to analyze the implementation of Integrated Marketing Communication (IMC) strategies through the social media platform Instagram to enhance brand awareness of the MSME (Micro, Small, and Medium Enterprise) Fortune Pao in Batam City. Employing a qualitative descriptive approach, data were collected through direct observation of digital marketing activities and content analysis on Fortune Pao's Instagram account. The findings indicate that Integrated Marketing Communication (IMC) implementation, encompassing media integration, message consistency, and two-way communication, effectively strengthens brand awareness by fostering intensive consumer interaction and delivering a uniform message. The study recommends enhancing promotion effectiveness evaluation and strengthening cross-media coordination to maximize Integrated Marketing Communication (IMC) outcomes. These results offer valuable insights for MSME practitioners aiming to optimize digital marketing strategies to expand market reach and competitiveness in the digital era.
Co-Authors Baskoro, Winardi Tjahyo Calvin Gilbert, Kerdion Golan Hasan, Golan Jolyn Saputra Rahman, Muhammad Soekarno